E aʻo i nā moʻolelo ʻelima e pili ana iā Apple
ʻOiai ma hope o ka piʻi ʻana o Google a me Facebook, ʻo Apple nō ka ʻoihana ʻenehana nānā nui loa o lākou āpau. Mai ka lua o ka hoʻomaka ʻana o Apple i ka makahiki 1977 me ka iPhone - ka hāmeʻa i wehewehe i ke kenekulia XNUMX, a nāna i lawe iā Apple i nā kiʻekiʻe kiʻekiʻe hou - ua hahai nā poʻe kānalua a me nā mea aloha i kēlā me kēia pae. ʻAʻole ia e hoʻopūhoihoi i kekahi, a laila, ua hoʻopuka mau ʻo Apple i ka nui o ka hoʻomaopopo ʻole ʻana i ka ʻike lehulehu.
Myth #1: ʻO Apple ka ʻoihana waiwai loa i ka mōʻaukala.
Ua paʻi ʻo Apple i kahi hanana koʻikoʻi i ka wā i hōʻea ai i $ 1 trillion (e like me ka Rs 47 crore) i ʻAukake. No nā mea nānā he nui, ua lilo ia i "hui waiwai nui o nā manawa a pau."
Akā, ua kaupalena ʻia ka hanana o Apple i ka hoʻonui ʻana i ka mākeke ma ka mākeke kūʻai kālā US. He ʻumikūmākahi mau makahiki i hala aku nei, ʻo PetroChina - ka hui ʻaila a me ke kinoea mokuʻāina ʻo Kina - ua hōʻea i $ 11 trillion ma kāna lā wehe ma ka Shanghai Stock Exchange. (Ma hope ua piʻi aʻe i ka mea i kapa ʻia ʻo Bloomberg News "ka hāʻule nui loa i ka mōʻaukala honua.") ʻO kekahi hui aila aupuni ʻē aʻe, ʻo Saudi Aramco (e manaʻo nei e hele i ka lehulehu ma mua o 1.2 me ka helu ʻana a hiki i $ 2021 trillion), ua hele mai $ 2 trillion a i $ 1 trillion i kēia lā, e like me ka hapa nui o nā loiloi.
Eia nō naʻe, ʻaʻole like ka trillion dollars ma mua. ʻO ka hoʻokō ʻana i ka hoʻonui kālā, ua kuhikuhi ʻo Alex Blanches o Motley Fool, ʻo nā ʻoihana hoʻouna moku kahiko e hana pololei nei iā Apple. Ua piʻi ka waiwai o ka Dutch East India Company ma mua o $7 trillion i nā kālā hou i ka wā o ka "tulip mania" bubble o ke kenekulia XNUMX.
Myth #2: ʻAʻole hoʻohana ʻo Apple i ka ʻike pilikino o kāna mea hoʻohana.
Makemake ʻo Apple CEO Tim Cook i ka hoʻomanaʻo ʻana iā mākou ʻaʻole like ka hui me kekahi o nā pilikua ʻē aʻe - e noʻonoʻo ʻo Google a me Facebook - no ka mea ʻo kāna ʻoihana nui ke kūʻai aku nei i nā mea hana, ʻaʻole hoʻonui i nā mea kūʻai aku me nā hoʻolaha i manaʻo ʻia e pili ana i ka ʻike e hōʻiliʻili ai e pili ana iā lākou. "Hiki iā mākou ke loaʻa i kahi ton o ke kālā inā hoʻolele mākou i kā mākou kālā i kahi mea kūʻai aku - inā ʻo kā mākou mea kūʻai aku kā mākou huahana," ʻo Cody Swisher's Kara Swisher a me MSNBC's Chris Hayes i haʻi aku i kahi hālāwai ninaninau ma Malaki. "Ua koho mākou ʻaʻole e hana i kēlā." E like me kā Stephen Milunovich, he mea loiloi ma UBS, i ʻōlelo ai, "Ua loaʻa i nā mea hana monetization ko lākou pono i ka hoʻokumu ʻana i ka hilinaʻi."
He ʻoiaʻiʻo ua hōʻole ʻo Apple i ka hōʻike ʻana i nā hoʻolaha a ʻaʻole hoʻi e hoʻokomo i nā mea hoʻohana i kāna huahana; He mea paʻakikī ia i nā hui ʻē aʻe e hana pēlā (ʻo Safari ka mea mua i kāohi i nā kuki ʻaoʻao ʻekolu ma ke ʻano maʻamau). Akā ʻo kahi hōʻike hou ʻo Goldman Sachs i manaʻo ʻia e uku ʻo Google iā Apple $ 12 biliona (ma kahi o Rs 88 crore) i ka makahiki aʻe e hoʻomau i ka ʻenekini huli ma ka iPhone, iPad a me nā polokalamu Mac. E hoʻomaopopo kākou: ʻo ke kumu wale nō e makemake ai ʻo Google e hoʻolilo ʻoi aku ma mua o nā wahi āpau o kēia pae no ka mea ʻoi aku ka maikaʻi o ka huli ʻana i nā mea pā Apple me nā hoʻolaha. Hana ʻo Apple i nā kālā he nui no ka hahai ʻana i nā hopena hulina a kāna mea kūʻai; Ua hoʻolimalima wale ia i ke kuleana e nānā i nā mea hoʻohana i kahi ʻaoʻao ʻekolu.
Myth #3: Hoʻolālā ʻo Apple i kāna mau huahana e lilo koke i mea kahiko.
Mai ka manawa i hoʻolaha ai ʻo Apple i kāna kelepona mua i ka makahiki 2007, ua hoʻopiʻi ka poʻe hoʻohewa i ka hui no ka ʻoki ʻana i ke ola kelepona, ʻoi aku ka maikaʻi o ka hoʻohuli ʻana iā mākou i ke kūʻai ʻana i nā huahana hou ma ka papa hana maʻamau. ʻO kēia huahana "he ʻāpana o ka obsolescence i hoʻolālā ʻia," wahi a ka mea hana ʻo Seth Borges o TechCrunch i kāna ʻike kelepona mua. Ma hope o Kekemapa, i ka manawa i ʻae ai ʻo Apple ua hoʻopiʻi ʻo ia iā iOS e hoʻolōʻihi i nā iPhones kahiko, manaʻo ka poʻe pessimists ua loaʻa iā lākou kahi pū hoʻolālā i hoʻolālā ʻia. "ʻO ka lohi ʻana o nā mea kahiko i manaʻo ʻia ʻo ia ka pahuhopu i manaʻo ʻia e koi aku i nā mea kūʻai aku o Apple i ke kūʻai ʻana i ke kumu hoʻohālike hou," i hoʻolaha ai ka hui mea kūʻai aku Farani nona ka hoʻopiʻi i alakaʻi i kahi hoʻokolokolo aupuni.
ʻO nā mea a pau i nalowale i loko o ka hoʻopaʻapaʻa he wehewehe kūpono (a pololei) no Apple: Ua "ʻoki" i kēlā mau ion no ka mea ua hoʻomaka ko lākou mau pahu kahiko e hoʻōki koke - a ʻo kēia hana hewa ʻole ʻaʻole paha he mea hoʻonāukiuki akā alakaʻi pū i nā mea kūʻai aku. hoʻololi i kā lākou kelepona ma mua o ka manawa. Ua pane ka ʻoihana i ka huhū o ka mea kūʻai aku ma o ka hāʻawi ʻana i nā mea hoʻololi pākaukau i hoʻemi ʻia a hoʻohui i kahi koho i IOS e hoʻopau i kahi hiʻohiʻona nānā olakino olakino e hoʻomaka ana e lohi - nā hana i loaʻa iā Apple ma kahi mua, e ʻae iā ia e pale i ka paio. .
ʻO ka mea ʻē aʻe, manaʻo ka mea loiloi ʻo Asymco ʻo Horace Dedio e mālama ka poʻe i kā lākou mau polokalamu Apple (iPhones, iPads, Macs, iPod Touches, a me Apple Watches) no ka manawa lōʻihi, me ka noʻonoʻo ʻana i ke ʻano o ka ʻenehana kamepiula ʻoi loa: ʻehā makahiki, ʻekolu makahiki. awelika. Aia nā hōʻike e hana ana ka hui i ka hoʻoikaika maikaʻi e hōʻoia i ka hoʻomau ʻana o nā mea hoʻohana i ka waiwai maikaʻi mai kā lākou kūʻai ʻana. ʻO iOS 12, ka ʻōnaehana lawelawe kelepona hou loa, ua hoʻopaʻa ʻia e lawe i ka hana kiʻekiʻe loa mai nā polokalamu kahiko, e hoʻonui i ke ola pono o nā iPhones ʻelima makahiki.
Myth #4: He mea hoʻohaunaele ma lalo o Steve Jobs, ke pāʻani nei ʻo Apple me ka palekana.
ʻO ka hoʻopiʻi pinepine ʻana ʻo ka hui "nalo i kāna mojo" ma lalo o Cook, e like me ka mea kākau NPR i kau ai ma 2017, no ka mea ʻaʻole ia e hoʻohuli hou i nā ʻāpana āpau i lalo. "ʻAʻole kēia ʻo Apple. ʻO ka mea i ʻike ʻia i kēlā me kēia ʻelua makahiki ua hoʻolulu i ka honua o nā mea kūʻai uila me kahi huahana i hoʻololi ʻia i kāna mau ʻoihana a mau loa," i hōʻoia ʻia e kahi mea kākau ABC News ma 2013, e pane ana i ka iPhone 5S. $8a me 5 c.
Akā he mau pilikia ko kēia lā koho. ʻO ka mea mua, ʻoi aku ka nui o nā āpau ma waena o nā hana hou a Apple ma mua o ka hoʻomanaʻo ʻana o nā kānaka: no ka laʻana, kokoke ʻeono makahiki i hala ma waena o ka iPod a me ka iPhone. (ʻAʻole ʻo Cook i Luna Nui no ka manawa lōʻihi.) ʻO ka lua, ua hoʻohewa pinepine ʻia ʻo Jobs no ka hoʻokomo ʻana i nā hoʻomaikaʻi maikaʻi ʻole a hoʻonui. Ua hōʻike ʻia kahi hōʻike hana ʻo ʻAukake 2006 i 'hoʻokahi uwē ma hope o kekahi', i ʻike ʻia e kahi mea kākau Wired, hauʻoli ʻole i kahi Mac hou a me kahi ʻōnaehana hana hou i ʻoi aku ka kaulana me nā mods ma mua o nā hana hou nui.
ʻOiaʻiʻo, pili mau nā mākau hoʻomohala huahana ʻo Jobs me ka evolution ma ke ʻano he kipi. ʻAe, he holomua ka iPhone 2007. Akā ʻo ka App Store, ka mea i wehe i ka hapa nui o kona mana, ʻaʻole i hiki mai i hoʻokahi makahiki ma hope. Hoʻokahi makahiki ma hope o ia no ka loaʻa ʻana o nā hiʻohiʻona e like me ka autofocus a me ka hiki ke kiʻi wikiō ke kāmele kelepona.
Manaʻo #5: ʻAʻole hiki ke loaʻa nā Mac i nā maʻi virus a me nā polokalamu polokalamu ʻē aʻe.
I ka makahiki 2006, ua hōʻike ʻo Apple i Mac ma ke kīwī me kahi mea hoʻolaha pāʻoihana e hōʻike ana i ka mea hoʻohenehene a me ka mea kākau ʻo John Hodgman e hōʻike ana iā ia iho ma ke ʻano he lolouila, sneezing uncontrollably a laila hāʻule - e hōʻike i ka ʻoiaʻiʻo aia he "114 mau virus i ʻike ʻia." no nā kamepiula pilikino. ʻO Justin Long ka mea hoʻokani, nāna i hōʻike i ka Mac, ʻaʻole i maʻalahi i kekahi o lākou. "Aia, e like me kā mākou ʻike, ʻaʻohe maʻi maʻi Mac OS X i ka nahelehele," i hōʻike ʻia ʻo Fortune ma 2009. Inā loaʻa i nā Mac nā maʻi maʻi he nīnau pinepine ia ma ka Pūnaewele.
He ʻoiaʻiʻo ka liʻiliʻi o nā polokalamu Mac ma mua o ko lākou mau hoa Windows. Akā, ʻo ia kekahi ʻāpana no ka mea ua hoʻouna ʻo Apple i 7 pakeneka wale nō o nā kamepiula o ka honua, e hoʻohaʻahaʻa i ka hoʻonāukiuki ʻana no nā poʻe ʻino. Eia nō naʻe, ua hōʻike ka hui malware Malwarebytes i ka piʻi ʻana o 270 pakeneka o nā maʻi Mac mai 2016 a 2017.
A ʻo ka hoʻokomo ʻana i nā virus e haʻalele i nā mea hoʻoweliweli nui loa o kēia au hou. Ke piʻi nei ka hoʻouka kaua ʻana i ka ʻenehana - e hoʻāʻo nei e hoʻopunipuni iā ʻoe e hana hewa e like me ka hāʻawi ʻana i nā kikoʻī kāleka hōʻaiʻē, nā ʻōlelo huna a i ʻole nā mea huna o ka hui. ʻAʻole hāʻawi ka mālama ʻana i kahi Apple. ʻAʻole pono nā hoʻouka ʻē aʻe i ke komo ʻana i kāu kamepiula: Ma kahi o 150 miliona mau mea kūʻai aku ʻAmelika i loaʻa ka ʻike pilikino, me nā helu Social Security, ua hū ʻia i ka haki ʻana o Equifax i ka makahiki i hala, i hana ʻia i ka wā ʻaʻole i hoʻopaʻa ʻia kahi hui hōʻike hōʻaiʻē i kāna mau kikowaena. I ka wā e pili ana i ka palekana, hoʻonui mākou i ka moku leaky hoʻokahi - nā mea hoʻohana Mac a me Windows
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