Phunzirani nthano zisanu za Apple

 

Ngakhale zitayamba kukwera kwa Google ndi Facebook, Apple ikadali kampani yomwe imayang'aniridwa kwambiri kuposa onse. Kuyambira pomwe Apple idayambanso mu 1977 ndi iPhone - chida chomwe chidafotokoza zaka za zana la XNUMX, zomwe zidapangitsa Apple kupita patsogolo - okayikira ndi mafani okhulupirika adatsata njira iliyonse. Siziyenera kudabwitsa aliyense, chifukwa chake, Apple yakhala ikupanga kusamvetsetsana kwakukulu kosadziwika ngati chidziwitso cha anthu.

Bodza #1: Apple ndiye kampani yamtengo wapatali kwambiri m'mbiri. 
Apple idafika pachimake chambiri pomwe idafika $ 1 thililiyoni (yofanana ndi Rs 47 crore) mu Ogasiti. Kwa owonera ambiri, idapanga kukhala "kampani yamtengo wapatali kuposa nthawi zonse."

Koma chochitika cha Apple chinali chocheperako pakukweza msika pamsika wamasheya waku US. Zaka khumi ndi chimodzi zapitazo, PetroChina - kampani yaku China yamafuta ndi gasi - idagunda $11 thililiyoni patsiku lake lotsegulira ku Shanghai Stock Exchange. (Kenako zidakula zomwe Bloomberg News idatcha "kuwonongeka kwakukulu kwa masheya m'mbiri yapadziko lonse lapansi.") Kampani ina yamafuta aboma, Saudi Aramco (yomwe ikukonzekera kupita poyera chaka cha 1.2 chisanafike ndi mtengo wofika $ 2021 thililiyoni), yachoka pa $ 2 thililiyoni mpaka $ 1 thililiyoni lero, malinga ndi kuyerekezera kwa akatswiri ambiri.

Komabe, madola thililiyoni sizomwe zinali kale. Kusintha kwa kukwera kwa mitengo, a Alex Blanches a Motley Fool adanenanso, mabungwe otumiza katundu zaka mazana ambiri akupangitsa Apple kuwoneka yowongoka kwathunthu. Mtengo wa Dutch East India Company udafika pachimake kuposa $7 thililiyoni m'madola amakono panthawi ya "tulip mania" m'zaka za zana la XNUMX.

Bodza #2: Apple satengera mwayi pazidziwitso za ogwiritsa ntchito. 
Mtsogoleri wamkulu wa Apple Tim Cook amakonda kutikumbutsa kuti kampaniyo ndi yosiyana ndi zimphona zina - ganizirani Google ndi Facebook - chifukwa bizinesi yake yaikulu ndikugulitsa zipangizo, osati kudzaza ogula ndi malonda omwe akutsata malinga ndi zomwe amasonkhanitsa za iwo. "Titha kupeza matani andalama ngati titumiza ndalama zathu kwa kasitomala - ngati kasitomala wathu ndi katundu wathu," a Cody Swisher's Kara Swisher ndi Chris Hayes wa MSNBC adauza atolankhani mu Marichi. "Tinasankha kusachita zimenezo." Monga momwe Stephen Milunovich, katswiri wa UBS ananenera, "Zida zopezera ndalama zili ndi ubwino wake popanga chikhulupiriro."

Ndizowona kuti Apple yakana kuwonetsa zotsatsa ndipo sikulowerera kwa ogwiritsa ntchito zinthu zake; Zimapangitsanso kukhala kovuta kwa makampani ena kutero (Safari inali yoyamba kuletsa ma cookie a chipani chachitatu mwachisawawa). Koma lipoti laposachedwa la Goldman Sachs akuti Google idzalipira Apple $ 12 biliyoni (pafupifupi Rs 88 crore) chaka chamawa kuti ikhalebe injini yosakira pazida za iPhone, iPad ndi Mac. Tifotokoze momveka bwino: Chifukwa chokha chomwe Google ingafune kuwonongera ndalama zambiri kuposa kulikonse mgululi ndichifukwa kutsata mafani a Apple ndi zotsatsa ndikopindulitsa kwambiri. Apple imapanga ndalama zambiri potsata zotsatira zakusaka kwamakasitomala; Yangobwereketsa ufulu wowonera ogwiritsa ntchito kwa munthu wina.

Bodza #3: Apple imapanga zinthu zawo kuti zisagwire ntchito. 
Kuyambira pomwe Apple idalengeza foni yake yoyamba mu 2007, otsutsa adadzudzula kampaniyo kuti idachepetsa dala moyo wa smartphone, ndibwino kutilepheretsa kugula zinthu zatsopano nthawi zonse. Izi ndi "chidutswa cha kutha kwa ntchito," wopanga Seth Borges wa TechCrunch akutero m'mawonekedwe ake oyamba a foni. Disembala watha, Apple idavomereza kuti idasintha iOS kuti ichepetse ma iPhones akale, osakhulupirira adaganiza kuti apeza mfuti yosokoneza yomwe idakonzedwa. "Kuchepa kwa zida zakale kukuwoneka ngati cholinga chadala chopangitsa makasitomala a Apple kugula mtundu watsopano," adalengeza gulu la ogula ku France lomwe kudandaula kwawo kudapangitsa kuti boma lifufuze.

Zonse zomwe zidatayika pamkanganowo ndi mafotokozedwe omveka (komanso olondola) a Apple: "Kunali "kutsamwitsa" ma ion chifukwa mabatire awo akale amatha kuyimitsa mwadzidzidzi - ndipo kulephera koyang'aniridwa kumeneku sikungakhale kokwiyitsa komanso kudapangitsa ogula kuti asinthe. mafoni nthawi isanakwane. Kampaniyo yayankha kukwiya kwa ogula popereka ma batire otsika mtengo ndikuwonjezera njira mu iOS kuti azimitsa mawonekedwe owunikira thanzi la batri omwe akuyamba pang'onopang'ono - masitepe omwe, Apple akadawagwira poyamba, akanalola kuti apewe mikangano. .

Kuphatikiza apo, wofufuza Horace Didio waku Asymco akuti anthu amasunga zida zawo za Apple (iPhones, iPads, Macs, iPod Touches, ndi Apple Watches) kwa nthawi yayitali, poganizira momwe ukadaulo wapakompyuta wakhala ukuchitikira: zaka zinayi, zaka zitatu. pafupifupi. Pali umboni wosonyeza kuti kampaniyo imachita khama kuti iwonetsetse kuti ogwiritsa ntchito akupitilizabe kupeza phindu pazogula zawo. iOS 12, makina ogwiritsira ntchito mafoni aposachedwa kwambiri, akonzedwa kuti azitha kugwira bwino ntchito pazida zakale, kukulitsa moyo wothandiza wa ma iPhones azaka zisanu.

Bodza #4: Wosokoneza pansi pa Steve Jobs, Apple tsopano ikusewera bwino. 
Mlandu wanthawi zonse ndikuti kampaniyo "inataya mojo" pansi pa Cook, monga wolemba NPR adanenera mu 2017, chifukwa sichisinthanso magawo onse. "Iyi si Applenso. zomwe zikuwoneka zaka ziwiri zilizonse zagwedeza dziko lamagetsi ogula ndi chinthu chatsopano kwambiri moti chinasintha mafakitale ake kwamuyaya," wolemba ABC News adatsimikizira mu 2013, poyankha iPhone 5S. $8ndi 5c.

Koma tsiku lachisankho ili lili ndi zovuta zina. Choyamba, mipata pakati pazatsopano za Apple pansi pa magwiridwe antchito anali ochulukirapo kuposa kukumbukira kwa anthu: mwachitsanzo, pafupifupi zaka zisanu ndi chimodzi zidadutsa pakati pa iPod ndi iPhone. (Cook sanakhale CEO kwa nthawi yayitali.) Chachiwiri, Ntchito makamaka nthawi zambiri imatsutsidwa chifukwa choyambitsa zosintha zosadabwitsa komanso zowonjezera. "Kupereka ntchito mu Ogasiti 2006 kunabala 'kuyasamula kumodzi'," adatero wolemba Wired, osakondwa ndi Mac yatsopano komanso makina opangira "otchuka kwambiri ndi ma tweaks kuposa ntchito zazikulu zatsopano".

Zowonadi, luso lachitukuko cha Jobs nthawi zonse limalumikizidwa ndi chisinthiko ngati kusintha. Inde, iPhone ya 2007 inali yopambana. Koma App Store, yomwe idatsegula mphamvu zake zambiri, ifikabe patatha chaka chimodzi. Zinatenga chaka chimodzi kuti kamera ya foniyo ipeze zinthu monga autofocus ndi luso lojambula kanema.Lero Apple - ikusintha mosalekeza Apple Watch ya 2015, mwachitsanzo - ikutsatira njira yofanana.

Bodza #5: Macs satengeka ndi ma virus ndi pulogalamu yaumbanda ina. 
Mu 2006, Apple adawonetsa Mac pa TV ndi wopereka zamalonda wokhala ndi woseketsa komanso wolemba John Hodgman pomwe adadziwonetsa ngati kompyuta, adayetsemula mosadziletsa kenako ndikugwa - kuwonetsa kuti panali "ma virus odziwika a 114." pamakompyuta awo. Wosewera Justin Long, yemwe akuwonetsa The Mac, sanatengeke ndi aliyense wa iwo. "Pali, monga momwe tikudziwira, palibe ma virus a Mac OS X kuthengo," Fortune adanenanso mu 2009. Kaya Mac amapeza mavairasi akadali funso lomwe limayankhidwa pafupipafupi pa intaneti.

Ndizowona kuti Macs ali ndi pulogalamu yaumbanda yochepa kuposa anzawo a Windows. Koma mwina chifukwa Apple imatumiza 7 peresenti yokha yamakompyuta apadziko lonse lapansi, zomwe zimapangitsa kuti ikhale chandamale chosakhumudwitsa kwa anyamata oyipa. Komabe, kampani yaumbanda ya Malwarebytes inanena kuwonjezeka kwa 270 peresenti ya ma virus a Mac kuyambira 2016 mpaka 2017.

Ndipo kukhazikitsa ma virus kumanyalanyaza ziwopsezo zazikulu zamasiku ano. Zowukira zama engineering - zomwe zimayesa kukupusitsani kuti mulakwitse monga kupereka zambiri za kirediti kadi, mawu achinsinsi kapena zinsinsi zamakampani - zikuchulukirachulukira. Kukhala ndi Apple sikupereka chitetezo. Kuukira kwina sikufunanso kugwiritsa ntchito kompyuta yanu konse: Ogwiritsa ntchito pafupifupi 150 miliyoni aku America anali ndi zidziwitso zawo, kuphatikiza manambala achitetezo a Social Security, zomwe zidawukhira pakuphwanya kwa Equifax chaka chatha, zomwe zidachitika pomwe bungwe lopereka malipoti angongole lidalephera kulumikiza ma seva ake. Zikafika pachitetezo, tikukhala m'boti lomwelo lotayirira - Mac ndi Windows ogwiritsa ntchito mofanana

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