Facebook ne Twitter mukutsvaga mari

 

Nhamburiko dzekuita mari nemasevhisi ane mukurumbira painternet dziri kuramba dzichikura mukati memakambani maviri aya, sezvo Facebook CEO Mark Zuckerberg uye muvambi weTwitter Biz Bors Stone vakagadzira akati wandei paReuters Global Technology Summit muNew York svondo rino.

Vanoongorora uye vanoisa mari, vachitsvaga mhedzisiro inotevera paGoogle, vanofarira kutarisa nezve kumhanya uko Facebook ne Twitter zviri kuwedzera vashandisi vatsva.

Nepo kufarirwa kwemakambani maviri ezvemagariro enhau kusati kwave kududzira murudzi rwechishandiso chekugadzira mari chakagadzirwa neGoogle Inc nebhizinesi rayo rekushambadzira, vamwe vanoti Facebook neTwitter zvave pakati pechiitiko chepamhepo zvekuti ivo vane kukosha kwekuzvarwa. .

“Dziri mbiri inzira itsva dzekutaurirana. "Paunenge uine nzira nyowani yekutaurirana ... iwe unobatsira vanhu zvakakwana saka pane kukosha," akadaro Tim Draper, maneja maneja we venture capital femu Draper Fisher Verfortson, achiona kuti akazvidemba nekusaisa mari mairi. institution.

Muna Kubvumbi, Twitter yakakwezva 17 miriyoni vashanyi vakasiyana muUS, zvichikwira zvakanyanya kubva pa9.3 miriyoni mwedzi wapfuura. Facebook yakakura kusvika 200 miriyoni vashandisi vanoshanda muna Kubvumbi, isingasviki gore mushure mekunge yasvika zana emamiriyoni evashandisi.

Diversity Strategies

Zuckerberg anoona Facebook seyakanyanya nzira yekufambisa mari, achicherekedza kuti kambani inogona kupedzisira ichipa ads kwete pawebhusaiti yayo chete, asi kune mamwe masosi anodyidzana neFacebook.

Stone akati Twitter yakanga isinganyanyi kufarira kuunza mari kuburikidza nekushambadzira pane kupa premium maficha kune vashandisi vekutengesa pa Twitter.

Iyo nzira dzakasiyana-siyana dzinosimbisa hutsva hwemasocial network uye kushaikwa kweiyo yakanyatsogadziriswa bhizinesi modhi.

Kushambadzira ndiyo nzira inokurumidza yesocial services kuita mari munguva pfupi, akadaro Steve Weinstein, muongorori wePacific Crest Securities, asi iyo inotsigirwa zvizere yekushambadza modhi haitore zvizere mikana yebhizinesi iyo social media inopa.

"Huwandu hweruzivo rwechokwadi-nguva inogadzirwa neTwitter hahuenzaniswi," akadaro. Kutsvaga nzira iri nani yekusefa iyo ruzivo kune yakakura kutengeserana kugona, akadaro.

Nekuda kwekuti kukosha kwesocial network kunowedzera nani sezvavanokura, Weinstein akati chakakosha iko zvino ndechekuti Facebook neTwitter vakure manetwork avo uye kungwarira chero kuedza kuita mari kunogona kukanganisa kukura ikoko.

"Chinhu chekupedzisira chaunoda kuita kunyungudutsa kumhanya uye kuuraya goose regoridhe," Weinstein akadaro.

Zvimwe Zvimiro

Vamwe vaongorori vanopokana kuti kushambadza kuchabatsira nenzira inonzwisisika pamasocial network, vachipokana kuti makambani anozeza kuisa mabhureki avo padivi pezvisingafungidzirwe, zvingangoitika, zvinogadzirwa nemushandisi.

Vanoti chibvumirano chekushambadzira chekutsvaga pakati peGoogle nesocial network MySpace haina kuita zvaitarisirwa.

Asi vanoongorora Jim Cornell naJim Friedland vanofunga kuti pane mikana yakawanda yekuita mari mumagariro evanhu.

"Nekuda kwekuti kune kumwe kukanganisa kukuru munzvimbo, pane pfungwa isiriyo yekuti masocial network haagone kuita mari," akadaro Friedland.

Akanongedza mishumo yenhau kuti Facebook iri munzira yekuunza mari inosvika mazana mashanu emamiriyoni emadhora gore rino, inokwana chikamu chimwe muzvitatu chemadhora bhiriyoni 500 anofungirwa neYahoo mukuda kwegore rino.

"Kunyangwe Yahoo ichiri yakakura, Facebook chinhu chakakosha kukambani ichangobva kuvambwa muna 2005," akadaro Friedland.

Vashandisi vesocial network vanowanzopedza nguva yakawanda vari pasaiti, izvo zvinopa inoyevedza puratifomu yevashambadziri kusimudzira mhando yavo. Wepakati Facebook mushandisi anoshanyira saiti kaviri pazuva, achipedza yakaenzana neanenge maawa matatu pamwedzi ari pasaiti, maererano necomScore.

Wepakati Twitter mushandisi anoshanyira saiti 1.4 kanomwe pazuva uye anoshandisa 18 maminetsi pamwedzi, kunyangwe vazhinji vashandisi veTwitter vanogona kuwana sevhisi kuburikidza nenharembozha mameseji uye yechitatu-bato saiti.

Facebook ne Twitter zvinogona zvakare kuita mari maficha nemasevhisi. Facebook yakatounza izvo zvinonzi zvikwereti izvo vashandisi vanobhadhara kutenga chaiwo zvinhu muchitoro chayo, uye kambani iri kuyedza nemamwe marudzi ekubhadhara zvigadzirwa.

Vamwe vaongorori vanotenda kuti Facebook inogona kupedzisira yagadzira nzira yekubhadhara inobvumira vashandisi kutenga zvikumbiro zvepamhepo kubva kune vanogadzira software, uye kunakidzwa nekucheka mumari iyoyo.

Rudzi urwu rwebhizinesi rinogona kunge richiri kure, asi makambani enhau dzezvemagariro achiri madiki.