UFacebook ulungiselela ukukhuphisana neLasso, enye indawo yeTikTok, eIndiya kungekudala

 

Kwiinzame zokukhuphisana nokuthandwa kweTikTok eIndiya, uFacebook uceba ukuphehlelela i-app yakhe emfutshane yokwabelana ngevidiyo iLasso ngekota yokuqala yonyaka-mali olandelayo kwaye kunokwenzeka ukuba ngoMeyi, ngokutsho kwabantu ababini abaqheleneyo nalo mbandela. 

I-TikTok ibone ukunyuka okukhulu kwihlabathi liphela, kubandakanya neIndiya, apho ibonelele ngokhuphiswano oluqatha kwiinkqubo ezininzi zemidiya yoluntu-kubandakanya uFacebook. 

NgeLasso, eyasungulwa e-US ngo-2018 kunye nonyaka emva kokuba iqalile eMexico, uFacebook ujonge ukuphumelela abasebenzisi abatshintshele kwihlabathi leevidiyo ezimfutshane ngeTikTok. I-Facebook iphinde ijonge ukungena kukaLasso kwezinye iimarike ezikhulayo, kuquka i-Indonesia. 

"I-Facebook Singapore isebenze neqela labantu abalishumi ukulungiselela ukuqaliswa kwayo ukususela ngo-Okthobha," watsho omnye wabantu abakhankanywe ngasentla, ngemeko yokungaziwa. “Bachonge izinto ezininzi ezikhokelele ekukhuleni kweTikTok eIndiya kusetyenziswa abantu besithathu,” utshilo.

Ngokufana neTikTok, iLasso ivumela abasebenzisi ukuba benze kwaye babelane ngeevidiyo ezimfutshane ngokugqunywa kweengoma. NgokukaGoogle Play Store, le app ikhutshelwe amaxesha angaphezu kwesigidi. Asikwazanga ukufumana inani lokukhutshelwa kwi-Apple App Store, kodwa ithi le app ixhasa isiHindi.

"I-Facebook kufuneka ilwe neTikTok izinyo kunye nezikhonkwane eIndiya, kwaye ayifuni ukushiya naliphi na ilitye lingaguqukiyo ukuze lilwe ne-app ye-Bytedance," utshilo umthombo wesibini. 

Ngokutsho kwakhe, uFacebook wenze isicwangciso esomeleleyo sokurhwebesha abadali kunye nabaphembeleli ukuba kude neTikTok. Kutshanje kuphehlelele iiReels ze-Instagram eBrazil, inqaku lomculo we-remix elivumela abasebenzisi ukuba bavelise iividiyo zemizuzwana eli-15 kwaye babelane ngazo njengamaBali ngentshukumo ejolise ekubaleni ukuthandwa okukhulu kweTikTok.

"I-Lasso ijonge ukufumana abaphembeleli kunye nosaziwayo ebhodini ngokuthembisa ngokuqinisekisa ubuncinci obuphezulu kwixabiso kunelo lenziwa nguTikTok okwangoku," utshilo umthombo okhankanywe ngasentla. Ukwacele ukuba lingachazwa igama lakhe kuba akavumelekanga ukuba athethe noonondaba.

Nangona iTikTok ikhanyele kumatyeli amaninzi ukuba ihlawula abadali bomxholo, iingxelo ezininzi zemithombo yeendaba ziqinisekisile umbutho ohlawulwayo weapp kunye nabaphembeleli bayo.

Imithombo iphinde yathi i-Facebook Watch, inkonzo ye-video-on-demand, iyasokola ukugcina abapapashi kunye nabasebenzisi. “Abapapashi beendaba abaninzi, kuquka nemibutho yezolonwabo, bayekile ukubukela ngenxa yokungayenzi imali kakuhle. Umthombo wokuqala uthe iYouTube isabanika amathuba angcono otyalo-mali xa kuthelekiswa nokubukela.

I-Facebook, nangona kunjalo, iphika naziphi na izicwangciso zokwandisa. Isithethi sikaFacebook sathi kwimpendulo ye-imeyile kwimibuzo Entrackr  "I-Lasso ngoku iyafumaneka e-US, eMexico naseColombia - asinazo izicwangciso zokwanda eIndiya okanye eIndonesia ngeli xesha."

Kule minyaka mibini idlulileyo, iTikTok irekhode ukukhula okungazange kubonwe ngaphambili eIndiya. Kwiinyanga nje ezingama-27, kuqikelelwa ukuba kuqokelelwe malunga nezigidi ezingama-250 zabasebenzisi. Ngesiseko esinjalo somsebenzisi, i-app isemva kwabasebenzisi abaqikelelwayo be-3oo kwi-Facebook kunye ne-WhatsApp yabasebenzisi abazizigidi ezingama-400, ngokulandelanayo.

Iingcali ezininzi zeshishini kunye nabahlalutyi bakholelwa ukuba iTikTok iye yaba sisisongelo esisondeleyo kuFacebook kunye nolawulo lwendalo eIndiya. NgeLasso, inkampani ijonge ukuphazamisa ukuthandwa kunye nobungendawo beTikTok eIndiya. 

Omnye waba bantu bakhankanywe ngasentla uthe: "I-TikTok ithatha isabelo esihle semakethi kuFacebook, ukuya kuthi ga kwinqanaba lokuba intengiso ngoku iTikTok ifumane abathengi." 

Ngaba uFacebook uya kuba nako ukukhubaza ukukhula kweTikTok eIndiya nakwihlabathi ngeLasso? Nangona kuya kufuneka silinde impendulo, ngokuqinisekileyo iya kuba ngumlo onzima kuFacebook.

Kwixesha elizayo, siza kubona lonke ulwazi olutsha kwesi sihloko

 

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