Uhlelo lokusebenza lwe-Instagram, uhlelo lokusebenza lokwabelana ngezithombe namavidiyo, lusakhula kakhulu ngesikhathi esifushane, okukhombisa impumelelo enkulu yalolu hlelo lokusebenza, eseluvele luxhumene ne-Facebook. I-Instagram imemezele izolo inombolo esemthethweni yabasebenzisi bayo abasebenzayo njalo ngenyanga, ngaphezu kwesimemezelo sangaphambilini senombolo yabakhangisi kuhlelo lokusebenza.
I-Instagram imemezele ngokusemthethweni izolo, ngoLwesibili, ukuthi isibalo sabasebenzisi bayo abasebenzayo njalo ngenyanga sifinyelele kubasebenzisi abayizigidi ezingama-800, okuwukunyuka kwabasebenzisi abayizigidi eziyi-100 esimemezelweni sokugcina sale nkampani ngenyanga ka-Ephreli, ukuqhubeka nochungechunge lwempumelelo yesicelo esiphethwe yi-Facebook. Ngakho-ke yedlula imbangi yayo i-Snapchat.
Ngesikhathi lapho isicelo singasahlukanisiwe nokudlula umkhawulo wabasebenzisi abayizigidi eziyinkulungwane, izigidi ezingama-200 kuphela, i-Instagram iveze ukuthi isibalo sabakhangisi esicelweni saso sesifinyelele abakhangisi abasebenzayo abayizigidi ezi-2 ngenyanga, okubuye kwembule impumelelo yohlelo lokusebenza. imodeli yezomnotho, esekelwe kumahhala nezikhangiso.
