Funda izinganekwane ezinhlanu mayelana ne-Apple
Ngisho nangemva kokukhula kwe-Google ne-Facebook, i-Apple iseyinkampani yezobuchwepheshe ebukwa kakhulu kuzo zonke. Kusukela ekuqaleni kuka-Apple ngo-1977 nge-iPhone—igajethi eyachaza ikhulu lama-XNUMX, futhi eyayisa i-Apple endaweni ephakeme enenzuzo enkulu—abangabazayo nabalandeli abaqotho balandela zonke izinyathelo. Akufanele-ke kuthuse noma ubani ukuthi i-Apple ibilokhu ikhiqiza ivolumu ephezulu ngokungavamile yokungaqondi izenza ulwazi lomphakathi.
Inganekwane #1: I-Apple iyinkampani ebaluleke kakhulu emlandweni.
I-Apple ifinyelele ingqophamlando lapho ifinyelela ku-$1 trillion (okulingana nama-Rs 47 crore) ngo-August. Kwabaningi ababebukele, lenza laba “inkampani eyigugu kunazo zonke ezake zaba khona.”
Kodwa umcimbi we-Apple ubunomkhawulo emalini yemakethe emakethe yamasheya yase-US. Eminyakeni eyishumi nanye edlule, iPetroChina - inkampani yezwe laseChina kawoyela negesi - yafinyelela ku-$11 trillion ngosuku lwayo lokuvula eShanghai Stock Exchange. (Kamuva kwanda kwaba yilokho i-Bloomberg News eyakubiza ngokuthi “ukuphahlazeka kwamasheya okukhulu kakhulu emlandweni womhlaba.”) Enye inkampani kawoyela ephethwe nguhulumeni, iSaudi Aramco (ehlela ukuphumela obala ngaphambi kuka-1.2 ngenani elifinyelela ku-$2021 trillion), isuke ku-$2 trillion yaya ku-$1 trillion namuhla, ngokwezilinganiso zabahlaziyi abaningi.
Noma kunjalo, isigidintathu samadola asisafani nakuqala. Ukuzivumelanisa nokwehla kwamandla emali, u-Alex Blanches we-Motley Fool uveze, ama-conglomerates okuthunyelwa kwemikhumbi amakhulu eminyaka enza i-Apple ibukeke iqonde ngokuphelele. Inani le-Dutch East India Company lifinyelele phezulu ngaphezu kuka-$7 trillion ngamadola anamuhla ngesikhathi sebhamuza le-"tulip mania" lekhulu le-XNUMX.
Inganekwane #2: I-Apple ayisebenzisi ngokunenzuzo imininingwane yabasebenzisi bayo.
I-CEO ye-Apple u-Tim Cook uthanda ukusikhumbuza ukuthi inkampani ayifani nezinye iziqhwaga - cabanga ukuthi i-Google ne-Facebook - ngoba ibhizinisi layo eliyinhloko lithengisa amadivaysi, hhayi abathengi abaningi abanezikhangiso ezihlosiwe ngokusekelwe olwazini oluqoqayo ngabo. "Singathola ithani lemali uma sidlulisela imali yethu ekhasimendeni - uma ikhasimende lethu lingumkhiqizo wethu," kusho uKara Swisher kaCody Swisher kanye noChris Hayes we-MSNBC engxoxweni ngoMashi. "Sikhethe ukungakwenzi lokho." Njengoba umhlaziyi we-UBS uStephen Milonovich ekubeka, “amathuluzi okwenza imali anezinzuzo zawo ekwakheni ukwethenjwa.”
Kuyiqiniso ukuthi i-Apple yenqabile ukubonisa izikhangiso futhi ayigxambukeli kubasebenzisi bemikhiqizo yayo; Kuze kwenze kube nzima kwezinye izinkampani ukwenza kanjalo (i-Safari yaba ngeyokuqala ukuvimba amakhukhi ezinkampani zangaphandle ngokuzenzakalelayo). Kodwa umbiko wakamuva we-Goldman Sachs ulinganisela ukuthi i-Google izokhokha i-Apple $ 12 billion (cishe ama-Rs 88 crore) ngonyaka ozayo ukuze ihlale iyinjini yokusesha ezenzakalelayo ku-iPhone, iPad ne-Mac. Masicace: Isizathu esisodwa sokuthi i-Google izofuna ukuchitha imali eningi kunanoma yikuphi kulolu hlu ingoba ukukhomba abalandeli be-Apple ngezikhangiso kunenzuzo enkulu. I-Apple yenza imali eningi ilandelela imiphumela yosesho yamakhasimende abo; Isanda kuqasha ilungelo lokuhlola abasebenzisi kunkampani yangaphandle.
Inganekwane #3: I-Apple iklama imikhiqizo yabo ukuthi isheshe iphelelwe yisikhathi.
Kusukela ngesikhathi u-Apple ememezela ucingo lwayo lokuqala ngo-2007, abagxeki basole inkampani ngokunciphisa ngamabomu impilo yama-smartphone, kungcono ukusidukisa ekuthengeni imikhiqizo emisha ngesimiso esijwayelekile. Lo mkhiqizo "uyingxenye yokuphelelwa yisikhathi okuhleliwe," umdidiyeli u-Seth Borges we-TechCrunch usho kanjalo ekubukeni kwakhe kokuqala ocingweni. Emuva ngoDisemba, lapho i-Apple ivuma ukuthi isebenzise i-iOS ukuze yehlise ijubane ama-iPhones amadala, ababengathembi lutho bacabanga ukuthi bathole isibhamu esiphazamisayo esihleliwe. "Ukuncipha kwemishini emidala kubonakala kuwumgomo wamabomu wokucindezela amakhasimende akwa-Apple ukuthi athenge imodeli entsha," kumemezela iqembu labathengi baseFrance isikhalazo salo esiholele ophenyweni lukahulumeni.
Okwalahleka empikiswaneni kwakuyincazelo ka-Apple ezwakalayo (futhi elungile): “Kwakuminyanisa” lawo ma-ion ngoba amabhethri awo amadala ayevame ukumisa ngokuzumayo - futhi lokhu kungasebenzi kahle okungahloliwe kungenzeka ukuthi akuzange kucasule nje kuphela kodwa futhi kuholele ekutheni abathengi bathathe indawo yabo. amafoni ngaphambi kwesikhathi. Inkampani iphendule intukuthelo yabathengi ngokunikeza ukushintshwa kwebhethri okunesaphulelo futhi yengeza inketho ku-iOS yokucisha isici sokuqapha impilo yebhethri esiqala ukuhamba kancane - izinyathelo, ukube u-Apple wayibamba kwasekuqaleni, ngabe wayivumela ukuthi igweme umbango. .
Ngaphezu kwalokho, umhlaziyi u-Horace Didio we-Asymco ulinganisela ukuthi abantu bagcina amadivayisi abo e-Apple (ama-iPhones, ama-iPads, ama-Macs, i-iPod Touches, nama-Apple Watches) isikhathi eside, uma kucatshangelwa ukuthi ubuchwepheshe bekhompyutha buye buthuthuke kangakanani: iminyaka emine, iminyaka emithathu. izinyanga. ngokwesilinganiso. Kunobufakazi bokuthi inkampani yenza umzamo wokwethembeka wokuqinisekisa ukuthi abasebenzisi bayaqhubeka nokuthola inani elihle ekuthengeni kwabo. I-iOS 12, isistimu yokusebenza yeselula yakamuva, ivunwe ukuze ithathe ukusebenza okuphezulu kumadivayisi amadala, inwebe impilo ewusizo yama-iPhone aneminyaka emihlanu ubudala.
Inganekwane #4: Isiphazamisi Ngaphansi kukaSteve Jobs, i-Apple manje isidlala ngokuphepha.
Icala elivamile ukuthi inkampani "ilahlekelwe i-mojo yayo" ngaphansi kuka-Cook, njengoba umbhali we-NPR ekubeka ngo-2017, ngoba ayisaguquli yonke imikhakha. “Lena akuseyona i-Apple. okubukeka njalo ngemva kweminyaka emibili kwanyakazisa umhlaba we-elekthronikhi wabathengi ngomkhiqizo osuvele washintsha izimboni zawo unomphela,” kuqinisekisile umbhali we-ABC News ngo-2013, esabela ku-iPhone 5S. $8kanye 5 c.
Kodwa lolu suku lokhetho lunezinkinga ezithile. Okokuqala, izikhala phakathi kokuqanjwa kabusha kwe-Apple ngaphansi kokusebenza zazingaphezu kwezinkumbulo zabantu: isibonelo, cishe iminyaka eyisithupha yadlula phakathi kwe-iPod ne-iPhone. (U-Cook akakaze abe yi-CEO isikhathi eside.) Okwesibili, Imisebenzi ikakhulukazi yayivame ukugxekwa ngokwethula ukuthuthukiswa okungamangazi nokukhuphukayo. "Ukunikezwa komsebenzi ngo-Agasti 2006 kwazala 'ukuzamula ngemva kokunye'," kuphawula umlobi we-Wired, ongajabule nge-Mac entsha kanye nesistimu yokusebenza entsha "eyayithandwa kakhulu ngama-tweaks kunemisebenzi emikhulu emisha".
Eqinisweni, amakhono okuthuthukisa umkhiqizo weMisebenzi abelokhu ehlotshaniswa nokuziphendukela kwemvelo njengenguquko. Yebo, i-iPhone yango-2007 yaba impumelelo. Kepha i-App Store, evule amandla ayo amaningi, ayikafiki ngemuva konyaka. Kuthathe unyaka ngemva kwalokho ukuthi ikhamera yefoni ithole izici ezifana ne-autofocus kanye nekhono lokuthwebula ividiyo.Namuhla i-Apple - ithuthukisa kancane kancane i-Apple Watch ka-2015, isibonelo - ilandela isu elifanayo.
Inganekwane #5: Ama-Mac awathinteki kumagciwane nolunye uhlelo olungayilungele ikhompuyutha.
Ngo-2006, i-Apple yabonisa i-Mac ku-TV ngomnikelo wezohwebo lapho usomahlaya nomlobi uJohn Hodgman ezethula njengekhompiyutha, wathimula ngokungalawuleki wabe esewa - ukukhombisa iqiniso lokuthi kwakukhona "amagciwane angu-114 aziwayo" kumakhompyutha omuntu. Umlingisi uJustin Long, odlala indawo ka-The Mac, akazange athinteke kunoma iyiphi yazo. "Awekho, ngokwazi kwethu, awekho amagciwane e-Mac OS X endle," kusho uFortune ngo-2009. Ukuthi ama-Macs athola amagciwane kusewumbuzo ophendulwa njalo ku-inthanethi.
Kuyiqiniso ukuthi ama-Mac ane-malware embalwa kunozakwabo be-Windows. Kodwa ngokwengxenye ngenxa yokuthi i-Apple ithumela amaphesenti angu-7 kuphela amakhompyutha omhlaba, okwenza kube ithagethi ecasulayo kakhulu kubantu ababi. Kodwa-ke, inkampani ye-malware i-Malwarebytes ibike ukwanda ngamaphesenti angama-270 kumagciwane e-Mac kusuka ku-2016 kuya ku-2017.
Futhi ukufaka amagciwane kuziba izinsongo ezinkulu zenkathi yesimanje. Ukuhlaselwa konjiniyela bezenhlalo - okuzama ukukukhohlisa ukuthi wenze amaphutha njengokunikeza imininingwane yekhadi lesikweletu, amagama ayimfihlo noma izimfihlo zenkampani - kuyakhula. Ukuba ne-Apple akunikezeli isivikelo. Okunye ukuhlasela akudingi ukufinyelela kukhompuyutha yakho sanhlobo: Cishe abathengi baseMelika abayizigidi ezingu-150 babe nolwazi lomuntu siqu, okuhlanganisa nezinombolo Zokuvikeleka Komphakathi, oluputshuzwe ekwephuleni umthetho kwe-Equifax wangonyaka odlule, okwenzeka lapho i-ejensi yokubika ngezikweletu ihluleka ukuchibiyela amaseva ayo . Uma kuziwa kwezokuvikela, siya ngokuya sisesikebheni esifanayo esivuzayo - abasebenzisi be-Mac kanye ne-Windows ngokufanayo
Umthombo
