I-CEO yakwa-Google (Inzuzo igeja njengoba izinkokhelo zikhuphuka)
Naphezu kwemali esangena evela ezikhangisweni ze-inthanethi, inkampani ibhekene nezindleko ezikhuphukayo ezihlobene nokusesha kweselula. Okwamanje, ukuhlukahluka nokushuna kwevidiyo kuyinkinga.
I-Google ithatha imibuzo ebalulekile mayelana namasiko kanye nokwehluka kwayo, kodwa kunento eyodwa okumele ukhathazeke ngayo: ukuthengisa.
Ezinyangeni ezedlule, umdondoshiya wokusesha uye wabhekana nengxabano. Imemo yangaphakathi yaba sematheni ezweni lonke ehlobo lapho unjiniyela ethi igebe lobulili benkampani libangelwe ngokwengxenye umehluko "wezinto eziphilayo" phakathi kwabesilisa nabesifazane, hhayi ubulili. (Kwaqalwa). Amavidiyo acwasa ngokwebala kanye nemifanekiso kuholele ekutheni kuhlaselwe kaningi i-YouTube, uphiko lwe-Google lokusakaza amavidiyo. Amavidiyo aphazamisayo esiteshini sezingane zakhe, i-YouTube Kids, aphinde aphakamisa ukukhathazeka ngokuthi inkampani iyiphethe kanjani inqubomgomo kokuqukethwe.
Kodwa-ke, lokho kukhathazeka akuzange kubonakale ngoLwesine, lapho i-Alphabet ye-Google ye-Google yembula imiphumela yezezimali yezinyanga ezintathu zokugcina zika-2017 edlula okulindelwe yi-Wall Street.
Kwaba nokushaqeka nokho.
Isibikezelo semali engenayo ekhiqizwe ngama-alfabhethi, sibika u-$9.70 ngesheya ngalinye. Abahlaziyi bebelindele u-$9.96 ngesheya ngalinye. Kuhlanganisa nezintela, okuhlanganisa nezindleko, i-Alphabet ibike ukulahlekelwa okungu-$4.35 ngesheya ngalinye, okuyinkomba yokuthi ilethe imali ethelayo evela phesheya. Enye into kulokhu ukushoda kwezindleko ezikhulayo ze-Google zokukhokha kozakwethu. Lokhu kungenxa yokuthi abantu benza ukusesha okuningi kuma-smartphone, futhi i-Google kufanele ikhokhele ozakwabo ukusesha kweselula okuningi kunalokhu okwenziwa kumakhompyutha edeskithophu, kusho i-Alphabet ne-Google KVU uRuth Porat. Izindleko zokutholwa kwethrafikhi zikhuphuke ngamaphesenti angama-33 ukusuka onyakeni odlule.
Impumelelo yama-alfabhethi yakhelwe ebhizinisini elilodwa: i-Google. Lesi isigaba esikhulu kunazo zonke sezinhlamvu zamagama, futhi yisona kuphela esinenzuzo. Imisebenzi ye-Google ihlanganisa ukusesha, i-inthanethi, i-YouTube, i-Gmail, kanye neyunithi yezingxenyekazi zekhompuyutha, eyenza imikhiqizo efana namafoni e-Pixel.
Ukukhangisa ku-inthanethi, okuthengiswa kuqhathaniswa nemiphumela yosesho, kubalela cishe amaphesenti angama-85 okuthengisa. Lokhu kwenze inkampani yafuna ezinye izindlela zokwenza inzuzo. USundar Photosi, oyi-CEO yakwaGoogle, uthe ngoLwesine ukuthi i-Google Cloud ekhula ngokushesha "iyibhiliyoni lamadola ngekota."
I-Pichai ibize i-YouTube, i-Google Cloud ne-Hardware njengokugxilwa kakhulu kwekusasa lenkampani.
"Lokhu kubhejwa kunamandla amakhulu, futhi vele kukhombisa umfutho wangempela futhi ziyathandeka," kusho u-Photosi etshela abahlaziyi ocingweni lwengqungquthela.
Amazwi akhe awazange athobe abatshalizimali, abangathanda ukubona inkampani ithuthukisa imali ezuzisayo ngaphandle kwebhizinisi layo lokusesha ukukhangisa. Amasheya ezinhlamvu ehle cishe ngamaphesenti angu-5 ekuhwebeni kwangemva kwamahora.
Amaphrojekthi okuhlola ama-alfabhethi, abizwa ngokuthi "okunye ukubheja" enguqulweni yawo, afaka i-Waymo, iyunithi yezimoto ezishayelayo, kanye ne-Verily, inkampani yezempilo ne-biotech. Lezi zinhlobo zamaphrojekthi zilahlekelwa yimali, kodwa incane kunaleyo ebivame ukuyenza. Ngekota yesine, balahlekelwe ngamaRandi ayizigidi ezingama-916, uma kuqhathaniswa namaRandi ayizigidi eziyizinkulungwane eziyi-1.09 ngesikhathi esifanayo ngonyaka owedlule.
Inkampani ithe iqashe uJohn L. UHennessy uqokwe njengosihlalo webhodi ngemuva kokuthi owayengusihlalo u-Eric Schmidt ngenyanga edlule ethe uzophuma esikhundleni. U-Hennessy, owayengumongameli we-Stanford University, ube yilungu lebhodi labaqondisi bakwa-Google kusukela ngo-2004.
Umehluko uyanqwabelana
Isimemezelo semali etholwa ngama-alfabhethi siza njengoba i-CEO ye-Alphabet u-Larry Page kanye no-Photosi bebambana nemibuzo mayelana nokuhlukahluka namasiko enkampani. Ngo-Agasti, unjiniyela we-Google u-James Damore waba sematheni ezweni lonke ngememo enamagama angu-30000 ephikisana nendlela inkampani ecabanga ngayo ngokuhlukahluka. . Ezinsukwini ngemuva kokuba inothi lihambe ngegciwane, kwethulwa i-Photosi Damuri.
Ingxabano ngeke iphele. NgoJanuwari, u-Damore wamangalela inkampani yakhe yangaphambili, ethi i-Google ibandlulula amadoda amhlophe futhi aqinile. Khonamanjalo, uMnyango Wezabasebenzi wase-US usesha i-Google izinsolo zokucwaswa kwamaholo. (Abasebenzi bakwa-Google bangamaphesenti angama-69 besilisa namaphesenti angama-31 abesifazane.)
Ngaleso sikhathi, i-YouTube nayo isesihlalweni esishisayo. U-Logan Paul, isihlabani se-YouTube isiteshi sakhe esinabalandeli abangaphezu kwezigidi ezingu-15, ufake i-video ngobusuku baNcibijane esehlathini lase-Japan ebonisa isidumbu sokuzibulala. I-YouTube ekugcineni inqume ukunqamula ubudlelwano bayo bebhizinisi no-Paul, yamkhipha ku-Google Preferred Rank, kanye nokukhangisa okuhle kakhulu kwe-YouTube. Isiqephu sigqamise izinga i-YouTube, isiza samavidiyo aku-inthanethi esikhulu kunazo zonke emhlabeni, enentshisekelo ngayo ekuqapheni inkundla, enababukeli abangaphezu kwebhiliyoni eyodwa ngenyanga.
I-YouTube nayo yaba nolaka ngemva kokuba izihlungi ku-YouTube Kids, inguqulo yesayithi eklanyelwe izethameli ezincane, ihlulekile ukubona amavidiyo athile abonisa izithombe eziphazamisayo ezihloselwe izingane ezinjengoMickey Mouse ewela echibini legazi noma inguqulo ye-Spider-Man ngichama u-Elsa, Disney Princess from "Frozen". Amavidiyo abonisa izingane ezenza izinto ezingenacala ezinjengokuzivocavoca angcoliswe amazwi okuxhaphaza noma ocansi avela ezibukelini.
NgoNovemba, inkampani yaveza imithetho emisha yokwenza i-YouTube iphephe ezinganeni. Kwakuhilela ukusebenzisa ukufunda komshini namathuluzi azenzakalelayo ukuze kukhonjwe amavidiyo angafaneleki, kanye nokuphinda kabili inani lababuyekezi abangabantu ukuze baqaphe okuqukethwe. Naphezu kwalokhu, abanye abagxeki banomuzwa wokuthi imithetho emisha ayihambanga ngokwanele.
U-Photosi akazange akhulume ngalezo zinto ezikhathazayo ngokuqondile ngoLwesine, nakuba ecele "umsebenzi obalulekile esiwenzayo ukuze sivikele abasebenzisi futhi siyeke ukuhlukumeza endaweni yesikhulumi."
