Facebook da Twitter don neman kudaden shiga

 

Ƙoƙarin yin sadar da shahararrun ayyukan intanet na ƙara samun fifiko a tsakanin kamfanonin biyu, yayin da shugaban Facebook Mark Zuckerberg da wanda ya kafa Twitter Biz Bors Stone suka gabatar da wasu tsare-tsare a taron fasaha na duniya na Reuters a New York a wannan makon.

Masu sharhi da masu saka hannun jari, suna neman sakamako na gaba akan Google, suna sha'awar mayar da hankali kan saurin da Facebook da Twitter ke ƙara sabbin masu amfani.

Yayin da har yanzu shahararrun kamfanonin sadarwar biyu ba su faskara zuwa irin na'urar samar da kudaden shiga da Google Inc ya kirkira tare da kasuwancin tallan tallan sa ba, wasu na cewa Facebook da Twitter sun zama jigon kwarewar Intanet ta yadda suna da kima.

“Dukkansu sababbin hanyoyin sadarwa ne. "Lokacin da kuke da sabuwar hanyar sadarwa ... kuna amfanar mutane sosai ta yadda za a sami daraja," in ji Tim Draper, manajan daraktan babban kamfani Draper Fisher Verfortson, yana mai cewa ya yi nadama da rashin saka hannun jari a cikin ko wannensu. cibiyar.

A watan Afrilu, Twitter ya ja hankalin baƙi miliyan 17 na musamman a Amurka, wanda ya ƙaru daga miliyan 9.3 a watan da ya gabata. Facebook ya karu zuwa masu amfani da aiki miliyan 200 a cikin Afrilu, kasa da shekara guda bayan ya kai masu amfani da miliyan 100.

Dabarun Dabaru

Zuckerberg yana kallon Facebook a matsayin hanya ta farko ta yadda ake bi da kudi, yana mai lura da cewa a karshe kamfanin na iya yin tallace-tallace ba kawai a gidan yanar gizonsa ba, har ma a wasu shafukan da ke mu'amala da Facebook.

Stone ya ce Twitter ba shi da sha'awar samar da kudaden shiga ta hanyar tallace-tallace fiye da samar da fasali masu mahimmanci ga masu amfani da kasuwanci akan Twitter.

Dabarun bambance-bambancen suna jaddada sabon sabbin hanyoyin sadarwar zamantakewa da rashin ingantaccen tsarin kasuwanci.

Talla ita ce hanya mafi sauri don ayyukan zamantakewa don samun kuɗi a cikin ɗan gajeren lokaci, in ji Steve Weinstein, manazarci a Pacific Crest Securities, amma cikakkiyar tallan tallan ba ya cin gajiyar damar kasuwanci da kafofin watsa labarun ke bayarwa.

"Yawancin bayanan da Twitter ke samarwa ba shi da misaltuwa," in ji shi. Neman hanya mafi kyau don tace wannan bayanin yana da babbar damar kasuwanci, in ji shi.

Saboda darajar shafukan sada zumunta na kara kyau yayin da suke kara girma, Weinstein ya ce muhimmin abu a yanzu shi ne Facebook da Twitter su bunkasa hanyoyin sadarwarsu da kuma yin taka tsantsan da duk wani yunkurin neman kudi da zai kawo cikas ga ci gaban.

"Abu na ƙarshe da kuke so ku yi shi ne kisa da sauri kuma ku kashe goshin zinare," in ji Weinstein.

Ƙarin Fasaloli

Wasu manazarta suna shakkar tallace-tallacen za su fa'ida ta hanya mai ma'ana akan hanyoyin sadarwar zamantakewa, suna jayayya cewa kamfanoni ba sa son sanya samfuran su tare da abin da ba a iya faɗi ba, yuwuwar yuwuwar, abun ciki mai amfani.

Sun ce yarjejeniyar tallace-tallacen da aka kulla tsakanin Google da dandalin sada zumunta na MySpace bai cika yadda ake tsammani ba.

Sai dai manazarta Jim Cornell da Jim Friedland na ganin akwai damammaki da yawa na samun kudi a kafafen sada zumunta.

"Saboda akwai wasu manyan kura-kurai a sararin samaniya, akwai kuskuren fahimtar cewa ba za a iya yin amfani da shafukan sada zumunta ba," in ji Friedland.

Ya yi nuni da rahotannin kafafen yada labarai na cewa Facebook na kan hanyar samar da kudaden shiga na kusan dala miliyan 500 a bana, wanda zai kai kusan kashi uku na dala biliyan 1.6 da Yahoo ya kiyasta a yunkurin na bana.

"Ko da yake Yahoo yana da girma, Facebook yana da mahimmanci ga kamfani da aka kafa a 2005," in ji Friedland.

Masu amfani da shafukan sada zumunta suna yawan ciyar da lokaci mai yawa akan gidajen yanar gizo, wanda ke ba da kyakkyawar dandamali ga masu talla don tallata alamar su. Matsakaicin mai amfani da Facebook yana ziyartar shafin sau biyu a rana, yana kashe kusan sa'o'i uku a kowane wata a shafin, a cewar comScore.

Matsakaicin mai amfani da Twitter yana ziyartar shafin sau 1.4 a rana kuma yana ciyar da mintuna 18 a kowane wata, kodayake yawancin masu amfani da Twitter na iya samun damar sabis ta hanyar saƙonnin rubutu ta wayar hannu da kuma rukunin yanar gizo na ɓangare na uku.

Facebook da Twitter kuma za su iya samun kuɗi da fasali da ayyuka. Facebook ya riga ya gabatar da abin da ake kira credits da masu amfani da su ke biyan kuɗi don siyan kaya a cikin kantin sayar da shi, kuma kamfanin yana gwada wasu nau'ikan kayan biyan kuɗi.

Wasu manazarta sun yi imanin cewa a ƙarshe Facebook na iya ƙirƙirar tsarin biyan kuɗi wanda zai ba masu amfani damar siyan aikace-aikacen kan layi daga masu haɓaka software, kuma su ji daɗin raguwar wannan kudaden shiga.

Irin wannan kasuwancin na iya kasancewa mai nisa, amma kamfanonin kafofin watsa labarun har yanzu ƙanana ne.