Koyi tatsuniyoyi guda biyar game da Apple

 

Ko bayan hawan Google da Facebook, Apple har yanzu shine kamfanin fasaha da aka fi sa ido a kansu. Daga karo na biyu na farko na Apple a cikin 1977 tare da iPhone - na'urar da ta ayyana karni na XNUMX, kuma wanda ya dauki Apple zuwa sabon matsayi mai riba - masu shakka da magoya baya masu aminci sun bi kowane mataki. Bai kamata ya gigita kowa ba, cewa Apple koyaushe yana haifar da babban adadin rashin fahimta da ba a saba gani ba a matsayin ilimin jama'a.

Labari na #1: Apple shine kamfani mafi daraja a tarihi. 
Kamfanin Apple ya kai wani mataki na tarihi lokacin da ya kai dala tiriliyan 1 (daidai da kusan Rs 47 crore) a watan Agusta. Ga masu lura da yawa, ya sanya shi "kamfanin mafi mahimmanci a kowane lokaci."

Amma taron Apple ya iyakance ne a cikin babban kasuwa a kasuwar hannayen jari ta Amurka. Shekaru 11 da suka gabata, PetroChina - Kamfanin mai da iskar gas na kasar Sin - ya kai dalar Amurka tiriliyan 1.2 a ranar bude kasuwar hada-hadar hannayen jari ta Shanghai. (Daga baya ya koma abin da Bloomberg News ya kira "hadarin hannun jari mafi girma a tarihin duniya.") Wani kamfanin mai mallakar gwamnati, Saudi Aramco (wanda ke shirin fitowa fili kafin shekarar 2021 tare da kimanta darajar dala tiriliyan 2), ya tashi daga dala tiriliyan 1 zuwa dala tiriliyan 1.5 a yau, bisa ga kiyasin mafi yawan masu sharhi.

Duk da haka, dala tiriliyan ba kamar yadda ta kasance ba. Daidaitawa ga hauhawar farashin kayayyaki, Alex Blanches na Motley Fool ya nuna cewa, kamfanonin jigilar kayayyaki na ƙarni suna sa Apple ya yi kama da madaidaiciya. Darajar Kamfanin Dutch Gabashin Indiya ya kai sama da dala tiriliyan 7 a dalolin zamani a lokacin kumfa "tulip mania" na karni na XNUMX.

Labari na #2: Apple ba ya cin gajiyar bayanan masu amfani da shi. 
Shugaban Kamfanin Apple Tim Cook yana sha'awar tunatar da mu cewa kamfanin bai bambanta da wasu manyan kamfanoni ba - suna tunanin Google da Facebook - saboda babban kasuwancinsa shine sayar da na'urori, ba mamaye masu amfani da tallace-tallacen da aka yi niyya ba dangane da bayanan da yake tattarawa game da su. "Za mu iya samun ton na kuɗi idan muka tura kuɗinmu ga abokin ciniki - idan abokin cinikinmu shine samfurinmu," in ji Cody Swisher's Kara Swisher da MSNBC na Chris Hayes a cikin wata hira a cikin Maris. "Mun zabi kada mu yi hakan." Kamar yadda Stephen Milunovich, wani manazarci a UBS, ya ce, "kayan aikin neman kudi suna da fa'idarsu wajen samar da amana."

Gaskiya ne cewa Apple ya ƙi nuna tallace-tallace kuma ba ya kutsawa ga masu amfani da kayayyakinsa; Har ma yana da wahala ga sauran kamfanoni yin hakan (Safari shine farkon wanda ya toshe kukis na ɓangare na uku ta tsohuwa). Amma rahoton Goldman Sachs na baya-bayan nan ya kiyasta cewa Google zai biya Apple dala biliyan 12 (kimanin Rs 88 crore) a shekara mai zuwa don ci gaba da kasancewa injin bincike na asali akan na'urorin iPhone, iPad da Mac. Bari mu fayyace: Dalilin da kawai Google zai so ya kashe fiye da ko'ina a cikin wannan kewayon shine saboda kai hari ga magoya bayan Apple da talla yana da riba sosai. Apple yana samun makudan kuɗi don bin diddigin sakamakon binciken abokan cinikinsa; Yanzu ya yi hayar haƙƙin tantance masu amfani ga wani ɓangare na uku.

Labari na #3: Apple yana ƙirƙira samfuran su don su zama mara amfani da sauri. 
Tun daga lokacin da kamfanin Apple ya sanar da wayarsa ta farko a shekarar 2007, masu sukar lamirin kamfanin sun zargi kamfanin da yin watsi da rayuwar wayoyin salula da gangan, yana da kyau a karkatar da mu wajen siyan sabbin kayayyaki bisa tsari na yau da kullum. Wannan samfurin “wani yanki ne na tsufa da aka tsara,” furodusa Seth Borges na TechCrunch ya ce a farkon bayyanarsa ta wayar tarho. Komawa a cikin Disamba, lokacin da Apple ya yarda cewa ya tweaked iOS don rage tsofaffin iPhones, masu son zuciya sun yi tunanin sun sami bindigar tsangwama da aka shirya. "Rashin rage tsofaffin na'urori da alama shine manufa da gangan na tura abokan cinikin Apple wajen siyan sabon samfurin," in ji ƙungiyar masu amfani da Faransa wanda korafin ya kai ga binciken gwamnati.

Duk abin da ya ɓace a cikin gardama ya kasance bayani mai ma'ana (kuma daidai) ga Apple: Yana "shakewa" waɗannan ions saboda tsoffin batir ɗin su suna haifar da tsayawa kwatsam - kuma wannan rashin lafiyar da ba a kula da shi ba na iya zama mai ban haushi ba kawai amma kuma ya jagoranci masu siye zuwa maye gurbin wayoyin su kafin lokaci. Kamfanin ya mayar da martani ga fushin mabukaci ta hanyar ba da sauye-sauyen baturi da kuma ƙara wani zaɓi a cikin iOS don kashe fasalin kula da lafiyar baturi wanda ya fara raguwa - matakan da, da Apple ya kama shi da farko, da sun ba shi damar guje wa jayayya. .

Menene ƙari, manazarci Horace Didio na Asymco ya kiyasta cewa mutane suna adana na'urorin Apple (iPhones, iPads, Macs, iPod Touch, da Apple Watches) na dogon lokaci, la'akari da yadda fasahar sarrafa kwamfuta ta kasance gabaɗaya: shekaru huɗu, shekaru uku. a matsakaita. Akwai shaida cewa kamfanin yana yin ƙoƙari na gaskiya don tabbatar da cewa masu amfani sun ci gaba da samun ƙima mai kyau daga siyayyarsu. iOS 12, sabon tsarin aiki na wayar hannu, an kunna shi don ɗaukar mafi girman aiki daga tsofaffin na'urori, yana tsawaita rayuwar amfanin iPhones waɗanda suka cika shekaru biyar.

Labari na #4: Mai rushewa A karkashin Steve Jobs, Apple yanzu yana wasa da shi lafiya. 
Zargin da ake yi akai-akai shi ne cewa kamfanin "ya rasa mojo" a karkashin Cook, kamar yadda wani marubucin NPR ya fada a cikin 2017, saboda ba ya juyar da sassan gaba daya. "Wannan ba Apple bane. wanda da alama duk bayan shekaru biyu ya girgiza duniyar masu amfani da lantarki tare da samfur mai ƙima wanda ya canza masana'antarsa ​​har abada, ” wani marubucin ABC News ya tabbatar a cikin 2013, yana mai da martani ga iPhone 5S. $8kuma 5c.

Amma wannan ranar zaben yana da wasu matsaloli. Na farko, gibin da ke tsakanin abubuwan da Apple ya yi a karkashin aiki sun fi abin tunawa da mutane: misali, kusan shekaru shida sun wuce tsakanin iPod da iPhone. (Cook bai kasance Shugaba na tsawon lokaci ba.) Na biyu, Ana sukar ayyuka musamman sau da yawa don gabatar da abubuwan haɓaka marasa ban mamaki da haɓaka. "Wani tayin aiki a watan Agustan 2006 ya haifar da 'ɗaya bayan ɗaya'," in ji wani marubucin Wired, wanda bai ji daɗin sabon Mac da sabon tsarin aiki wanda ya "fi shahara da tweaks fiye da manyan sabbin ayyuka".

A gaskiya, ƙwarewar haɓaka samfura koyaushe ana haɗa su da juyin halitta azaman juyin juya hali. Ee, 2007 iPhone ya kasance ci gaba. Amma App Store, wanda ya buɗe mafi yawan ƙarfinsa, bai isa ba bayan shekara guda. An ɗauki shekara guda bayan haka kafin kyamarar wayar ta sami fasali kamar autofocus da ikon ɗaukar bidiyo.A yau Apple - a hankali yana haɓaka Apple Watch na 2015, alal misali - yana bin wannan dabarar.

Labari na #5: Macs ba su da saukin kamuwa da ƙwayoyin cuta da sauran malware. 
A cikin 2006, Apple ya nuna Mac akan TV tare da hadaya ta kasuwanci wanda ɗan wasan barkwanci da marubuci John Hodgman ya gabatar da kansa a matsayin kwamfuta, ya yi atishawa ba tare da katsewa ba sannan ya faɗi - don kwatanta gaskiyar cewa akwai “ƙwayoyin ƙwayoyin cuta 114 da aka sani.” don kwamfutoci na sirri. Jarumi Justin Long, wanda ke nuna Mac ɗin, bai kasance mai sauƙi ga ɗayansu ba. "Akwai, kamar yadda muka sani, babu ƙwayoyin cuta na Mac OS X a cikin daji," in ji Fortune a 2009. Ko Macs sun sami ƙwayoyin cuta har yanzu tambaya ce akai-akai akan Intanet.

Gaskiya ne cewa Macs suna da ƙarancin malware fiye da takwarorinsu na Windows. Amma wani bangare saboda Apple yana jigilar kashi 7 ne kawai na kwamfutocin duniya, wanda hakan ya sa ya zama abin ban haushi ga miyagun mutane. Koyaya, kamfanin malware Malwarebytes ya ba da rahoton karuwar kashi 270 a cikin ƙwayoyin cuta na Mac daga 2016 zuwa 2017.

Kuma shigar da ƙwayoyin cuta ya yi watsi da babbar barazanar zamani. Hare-haren injiniya na zamantakewa - waɗanda ke ƙoƙarin yaudarar ku don yin kuskure kamar mika bayanan katin kiredit, kalmomin shiga ko sirrin kamfani - suna ƙaruwa. Mallakar Apple ba shi da kariya. Sauran hare-haren ba sa buƙatar samun dama ga kwamfutar ku kwata-kwata: Kimanin masu amfani da Amurka miliyan 150 suna da bayanan sirri, gami da lambobin Tsaron Jama'a, da aka faɗo a cikin ɓarnar Equifax na bara, wanda ya faru lokacin da wata hukumar bayar da rahoton kuɗi ta kasa daidaita sabar sa. Idan ya zo ga tsaro, muna ƙara zama cikin kwale-kwale mai ɗigo iri ɗaya - Mac da masu amfani da Windows iri ɗaya

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