Shugaban Google (Ribar ta ɓace yayin da biyan kuɗi ya tashi)
Duk da kudaden da har yanzu ke fitowa daga tallace-tallacen kan layi, kamfanin yana fuskantar hauhawar farashin da ke hade da neman wayar hannu. A halin yanzu, bambance-bambancen da daidaita bidiyo suna da matsala.
Google yana ɗaukar tambayoyi masu mahimmanci game da al'adunsa da bambancinsa, amma akwai abu ɗaya da ba ku damu da shi ba: tallace-tallace.
A cikin 'yan watannin nan, giant ɗin binciken ya magance rikice-rikice na rikice-rikice. Wani bayanin cikin gida ya ba da labarin kanun labarai na kasa a lokacin bazara lokacin da injiniyan ya ce gibin da kamfanin ke samu ya samo asali ne daga bambance-bambancen "halitta" tsakanin maza da mata, ba jima'i ba. (An kaddamar da shi). Bidiyon wariyar launin fata da zane-zane sun haifar da koma baya akai-akai a kan YouTube, hannun yada bidiyo na Google. Bidiyo masu tayar da hankali a tashar 'ya'yanta, YouTube Kids, sun kuma tayar da damuwa game da yadda kamfani ke da manufofin abun ciki.
Duk da haka, waɗannan abubuwan ba su bayyana ba a ranar Alhamis, lokacin da Google's Alphabet Google ya bayyana sakamakon kuɗi na watanni uku na ƙarshe na 2017 wanda ya yi nasara da tsammanin Wall Street. Alphabet ya kai dala biliyan 32320000000 na tallace-tallace, wanda ya kai kimanin dala biliyan 31.85.
An yi ta girgiza, ko da yake.
Alphabet ya haifar da hasashen samun riba, yana ba da rahoton $9.70 a kowane rabo. Masu sharhi sun yi tsammanin $9.96 kowace rabon. Ciki har da haraji, gami da kashe kudi, Alphabet ya ba da rahoton asarar dala 4.35 a kowace kaso, nunin cewa ya kawo kudaden shiga mai haraji daga kasashen waje. Wani abin da ya faru a cikin wannan shi ne rashin karuwar farashin biyan kuɗi na Google ga abokan hulɗa. Hakan ya faru ne saboda mutane suna yin bincike da yawa akan wayoyin hannu, kuma Google dole ne ya biya abokan hulɗarsa ƙarin binciken wayar hannu fiye da waɗanda ake yi akan kwamfutocin tebur, in ji Alphabet da Google KVU Ruth Porat. Kudin sayan motoci ya karu da kashi 33 cikin dari daga shekara guda da ta wuce.
An gina nasarar Alphabet akan kasuwanci ɗaya: Google. Wannan shi ne babban rabo na haruffa, kuma shi ne kawai riba. Ayyukan Google sun haɗa da bincike, Intanet, YouTube, Gmail, da naúrar kayan aiki, wanda ke kera kayayyaki kamar wayoyin Pixel.
Tallace-tallacen kan layi, wanda aka siyar akan sakamakon bincike, ya kai kusan kashi 85 na tallace-tallace. Hakan ya sa kamfanin ya nemi wasu hanyoyin samun riba. Sundar Pichai, Shugaba na Google, ya fada a ranar Alhamis cewa Google Cloud mai saurin girma shine "dala biliyan daya a cikin kwata."
Pichai ya kira YouTube, Google Cloud da Hardware a matsayin babban mai da hankali ga makomar kamfanin.
"Wadannan fare suna da babbar fa'ida, kuma sun riga sun nuna ƙwaƙƙwaran gaske kuma suna samun karɓuwa," Pichai ya gaya wa manazarta kan kiran taro.
Kalamansa ba su kwantar da hankulan masu zuba jari ba, wadanda za su so su ga kamfanin ya bunkasa kudaden shiga mai ma'ana a waje da kasuwancin neman talla. Hannun jarin Alphabet sun faɗi kusan kashi 5 cikin XNUMX a cinikin bayan sa'o'i.
Ayyukan matukin jirgi na Alphabet, wanda ake kira "sauran fare" a cikin sigar sa, sun haɗa da Waymo, rukunin mota mai tuka kanta, da kuma Lallai, kamfanin lafiya da fasahar kere-kere. Ire-iren wadannan ayyuka sun yi hasarar kudi, amma kasa da yadda suke yi. A cikin kwata na hudu, sun yi asarar dala miliyan 916, idan aka kwatanta da dala biliyan 1.09 a daidai wannan lokacin na shekara guda da ta gabata.
Kamfanin ya ce ya dauki John L. An nada Hennessy a matsayin shugaban hukumar ne bayan da tsohon shugaban hukumar Eric Schmidt ya ce a watan da ya gabata zai yi murabus. Hennessy, tsohon shugaban jami'ar Stanford, ya kasance memba a kwamitin gudanarwa na Google tun shekara ta 2004.
Bambance-bambancen suna taruwa
Sanarwar samun kuɗin Alphabet na zuwa ne yayin da Shugabar Alphabet Larry Page da Pichai ke kokawa da tambayoyi game da bambancin da al'adun kamfanin. A watan Agusta, injiniyan Google, James Damore, ya gabatar da kanun labarai na kasa, kan wata sanarwa mai dauke da kalmomi 30000, wanda ya kalubalanci yadda kamfanin ke tunani game da bambancin jinsi. . Kwanaki bayan bayanin ya yi kama da hoto, an kaddamar da Pichai Damuri.
Rigimar ba za ta ƙare ba. A watan Janairu, Damore ya kai karar tsohon kamfaninsa, yana mai cewa Google na nuna wariya ga fararen fata da maza masu ra'ayin mazan jiya. A halin da ake ciki, Ma'aikatar Kwadago ta Amurka tana binciken Google akan zargin nuna wariya ga albashi. (Ma'aikatan Google kashi 69 na maza da kashi 31 cikin dari mata.)
A halin yanzu, YouTube kuma yana kan wurin zama mai zafi. Logan Paul, wani tauraro a YouTube wanda tasharsa ke da mabiya sama da miliyan 15, ya saka wani faifan bidiyo a jajibirin sabuwar shekara daga wani daji a Japan wanda ya nuna gawar wani dan kunar bakin wake. Daga karshe YouTube ya yanke shawarar yanke huldar kasuwanci da Paul, tare da fitar da shi daga matsayin Google Preferred, da kuma tallar YouTube. Labarin ya nuna irin yadda YouTube, babban gidan yanar gizo na bidiyo ta yanar gizo, ke sha'awar sanya ido kan dandalin, wanda ke dauke da masu kallo sama da biliyan daya a kowane wata.
YouTube kuma ya fuskanci wuta bayan tacewa akan YouTube Kids, sigar rukunin yanar gizon da aka tsara don matasa masu sauraro, ya kasa gane wasu bidiyoyi masu ɗauke da hotuna masu tayar da hankali da aka yi niyya ga yara kamar Mickey Mouse da ke faɗowa cikin tafkin jini ko nau'in Spider-Man. Peeing akan Elsa, Disney Princess daga "Frozen". Bidiyoyin da ke nuna yara suna yin abubuwan da ba su da lahani kamar motsa jiki suna da gurɓatacce da kalaman lalata ko jima'i daga masu kallo.
A watan Nuwamba, kamfanin ya fitar da sabbin dokoki don sanya YouTube mafi aminci ga yara. Ya ƙunshi yin amfani da koyo na na'ura da kayan aiki mai sarrafa kansa don gano bidiyon da bai dace ba, da kuma ninka adadin masu bitar ɗan adam don sa ido kan abun ciki. Duk da wannan, wasu masu suka na ganin cewa sabbin dokokin ba su yi nisa ba.
Pichai bai magance wadannan matsalolin kai tsaye a ranar Alhamis ba, kodayake ya yi kira ga "muhimmin aikin da muke yi don kare masu amfani da kuma dakatar da cin zarafi a kan dandamali."
