Facebook ndi Twitter pofunafuna ndalama

 

Zoyesayesa zopezera ndalama pa intaneti zodziwika bwino zikuchulukirachulukira m'makampani awiriwa, pomwe CEO wa Facebook a Mark Zuckerberg ndi woyambitsa Twitter Biz Bors Stone adakhazikitsa njira zingapo pa Reuters Global Technology Summit ku New York sabata ino.

Ofufuza ndi osunga ndalama, akuyang'ana zotsatira zotsatila pa Google, ali ndi chidwi choyang'ana pa liwiro limene Facebook ndi Twitter akuwonjezera ogwiritsa ntchito atsopano.

Ngakhale kuti kutchuka kwa makampani awiri ochezera a pa Intaneti sikunamasulirebe mtundu wa chipangizo chopangira ndalama chomwe Google Inc idapanga ndi bizinesi yake yotsatsa malonda, ena amati Facebook ndi Twitter zakhala zofunikira kwambiri pazochitika zapaintaneti kotero kuti ndizofunika kwambiri. .

Onsewa ndi njira zatsopano zolankhulirana. "Mukakhala ndi njira yatsopano yolankhulirana ... mumapindulitsa anthu mokwanira kotero kuti pakhale phindu," atero a Tim Draper, woyang'anira wamkulu wa kampani yayikulu yotchedwa Draper Fisher Verfortson, ponena kuti amanong'oneza bondo kuti sanaikepo ndalama. bungwe.

Mu Epulo, Twitter idakopa alendo 17 miliyoni ku US, kuchokera pa 9.3 miliyoni mwezi watha. Facebook idakula mpaka ogwiritsa ntchito 200 miliyoni mu Epulo, pasanathe chaka atafikira ogwiritsa ntchito 100 miliyoni.

Njira Zosiyanasiyana

Zuckerberg amawona Facebook ngati njira yoyamba yosinthira ndalama, ndikuzindikira kuti kampaniyo pamapeto pake imatha kutumiza zotsatsa osati patsamba lake lokha, koma patsamba lina lomwe limalumikizana ndi Facebook.

Stone adati Twitter inalibe chidwi chopanga ndalama kudzera pazotsatsa kuposa kupereka zinthu zoyambira kwa ogwiritsa ntchito pa Twitter.

Njira zosiyana zimagogomezera zachilendo za malo ochezera a pa Intaneti komanso kusowa kwa chitsanzo cha bizinesi chokhazikika.

Kutsatsa mwina ndiyo njira yofulumira kwambiri yopezera ndalama pakanthawi kochepa, adatero Steve Weinstein, wofufuza pa Pacific Crest Securities, koma mawonekedwe otsatsira omwe amathandizidwa mokwanira sagwiritsa ntchito mwayi wabizinesi womwe umapereka.

"Kuchuluka kwa zidziwitso zenizeni zenizeni zomwe zimapangidwa ndi Twitter ndizosayerekezeka," adatero. Kupeza njira yabwino yosefera chidziwitsocho kuli ndi kuthekera kwakukulu kwamalonda, adatero.

Chifukwa kufunikira kwa malo ochezera a pa Intaneti kumakula bwino akamakula, a Weinstein adati chofunikira tsopano ndikuti Facebook ndi Twitter zikulitse maukonde awo komanso kusamala ndi zoyesayesa zilizonse zopanga ndalama zomwe zingalepheretse kukula kumeneko.

"Chomaliza chomwe mukufuna kuchita ndikuchepetsa kuthamanga ndikupha tsekwe wagolide," adatero Weinstein.

Zowonjezera

Ofufuza ena amakayikira kuti malonda adzapindula momveka bwino pa malo ochezera a pa Intaneti, akutsutsa kuti makampani safuna kuyika malonda awo pambali zosayembekezereka, zomwe zingatheke, zopangidwa ndi ogwiritsa ntchito.

Akuti mgwirizano wotsatsa malonda pakati pa Google ndi malo ochezera a pa Intaneti a MySpace sunakwaniritse zomwe ankayembekezera.

Koma akatswiri a Jim Cornell ndi Jim Friedland akuganiza kuti pali mwayi wambiri wopeza ndalama pazama TV.

"Chifukwa pali zolakwika zazikulu m'mlengalenga, pali malingaliro olakwika kuti malo ochezera a pa Intaneti sangathe kupanga ndalama," adatero Friedland.

Adanenanso malipoti atolankhani kuti Facebook ili m'njira yopeza ndalama pafupifupi $500 miliyoni chaka chino, zomwe zitha kufika pafupifupi gawo limodzi mwa magawo atatu a $ 1.6 biliyoni omwe Yahoo akuyerekeza pakufunsira kwa chaka chino.

"Ngakhale Yahoo ikadali yayikulu, Facebook ndi chinthu chofunikira kwambiri ku kampani yomwe idakhazikitsidwa mu 2005," adatero Friedland.

Ogwiritsa ntchito pazama TV amakonda kuthera nthawi yambiri pamasamba, zomwe zimapereka nsanja yowoneka bwino kwa otsatsa kuti alimbikitse mtundu wawo. Wogwiritsa ntchito wamba wa Facebook amayendera tsambalo kawiri patsiku, amathera pafupifupi maola atatu pamwezi patsamba, malinga ndi comScore.

Ogwiritsa ntchito ambiri a Twitter amayendera tsambalo nthawi 1.4 patsiku ndipo amatha mphindi 18 pamwezi, ngakhale ogwiritsa ntchito ambiri a Twitter amatha kugwiritsa ntchito mameseji am'manja ndi masamba ena.

Facebook ndi Twitter zimathanso kupanga ndalama pazinthu ndi ntchito. Facebook yayambitsa kale zomwe zimatchedwa ngongole zomwe ogwiritsa ntchito amalipira pogula zinthu zenizeni m'sitolo yake, ndipo kampaniyo ikuyesera mitundu ina ya zinthu zolipirira.

Akatswiri ena amakhulupirira kuti Facebook ikhoza kupanga njira yolipirira yomwe imalola ogwiritsa ntchito kugula mapulogalamu a pa intaneti kuchokera kwa opanga mapulogalamu, ndikusangalala ndi ndalamazo.

Bizinesi yamtunduwu ingakhale idakali kutali, koma makampani ochezera a pa TV akadali ang'onoang'ono.