Facebook le Twitter ho lelekisa chelete
Boiteko ba ho etsa chelete ka lits'ebeletso tse tsebahalang tsa marang-rang bo ntse bo tla pele ka har'a lik'hamphani tsena tse peli, moo CEO oa Facebook, Mark Zuckerberg le mothehi oa Twitter, Biz Bors Stone, ba hlahisitseng matsapa a 'maloa Sebokeng sa Reuters Global Technology se New York bekeng ena.
Bahlahlobisisi le batseteli, ba batlang sephetho se latelang ho Google, ba thahasella ho tsepamisa maikutlo lebelo leo Facebook le Twitter li eketsang basebelisi ba bacha.
Le hoja botumo ba lik'hamphani tse peli tsa mecha ea litaba ea sechaba bo e-s'o fetole mofuta oa sesebelisoa se hlahisang chelete seo Google Inc e entsoeng ka khoebo ea eona ea papatso ea ho batla, ba bang ba re Facebook le Twitter li fetohile tsa bohlokoa haholo phihlelong ea inthanete hoo e leng tsa bohlokoa ba tlhaho. .
“Ka bobeli ke mekhoa e mecha ea puisano. "Ha u e-na le mokhoa o mocha oa ho buisana ... u ruisa batho molemo ka ho lekaneng hore ho be le boleng," ho boletse Tim Draper, mookameli oa feme ea khoebo ea Draper Fisher Verfortson, a hlokomela hore o ikoahlaela hore ha aa ka a tsetela ho tsona. setheo.
Ka Mmesa, Twitter e ile ea hohela baeti ba ikhethileng ba limilione tse 17 ho la US, ho tloha ho limilione tse 9.3 khoeling e fetileng. Facebook e holile ho ba basebelisi ba mafolofolo ba limilione tse 200 ka Mmesa, nako e ka tlase ho selemo kamora hore e fihle ho basebelisi ba limilione tse 100.
Mefuta-futa ea Mekhoa
Zuckerberg o bona Facebook e le leano le ka sehloohong la ho tsamaisa chelete, a hlokomela hore qetellong k'hamphani e ka 'na ea fana ka lipapatso eseng feela ho websaeteng ea eona, empa libakeng tse ling tse sebelisanang le Facebook.
Stone o re Twitter ha e na thahasello e fokolang ea ho hlahisa chelete ka lipapatso ho feta ho fana ka likarolo tsa premium bakeng sa basebelisi ba khoebo ho Twitter.
Mekhoa e fapaneng e totobatsa bocha ba marang-rang a marang-rang le ho haella ha mokhoa o tiileng oa khoebo.
Ho bapatsa mohlomong ke mokhoa o potlakileng oa hore litšebeletso tsa sechaba li fumane chelete ka nako e khutšoanyane, ho boletse Steve Weinstein, mohlahlobi oa Pacific Crest Securities, empa mokhoa oa papatso o tšehetsoeng ka botlalo ha o sebelise ka botlalo menyetla ea khoebo eo mecha ea sechaba e fanang ka eona.
"Palo ea tlhaiso-leseling ea nako ea nnete e hlahisoang ke Twitter ha e bapisoe," o boletse joalo. Ho fumana mokhoa o betere oa ho sefa tlhahisoleseling ho na le monyetla o moholo oa khoebo, o boletse joalo.
Hobane boleng ba libaka tsa marang-rang bo ntse bo ntlafala ha li ntse li hola, Weinstein o itse ntho ea bohlokoa hajoale ke hore Facebook le Twitter li holise marang-rang a tsona le ho ba hlokolosi ka boiteko bofe kapa bofe ba ho etsa chelete bo ka sitisang kholo eo.
"Ntho ea ho qetela eo u batlang ho e etsa ke ho theola lebelo le ho bolaea khantsi ea khauta," ho boletse Weinstein.
Likarolo tse ling
Bahlahlobisisi ba bang ba belaela hore lipapatso li tla u tsoela molemo ka mokhoa o hlakileng marang-rang a sechaba, ba pheha khang ea hore lik'hamphani li leqe ho beha lihlahisoa tsa tsona haufi le litaba tse sa lebelloang, tse ka bang teng, tse hlahisoang ke basebelisi.
Ba re tumellano ea papatso ea ho batla pakeng tsa Google le marang-rang ea metsoalle ea MySpace ha ea ka ea phethahatsa litebello.
Empa bahlahlobisisi Jim Cornell le Jim Friedland ba nahana hore ho na le menyetla e mengata ea ho etsa chelete mecheng ea litaba tsa sechaba.
"Hobane ho na le liphoso tse kholo sebakeng, ho na le maikutlo a fosahetseng a hore marang-rang a sechaba a ke ke a etsa chelete," ho boletse Friedland.
O supile litlaleho tsa mecha ea litaba hore Facebook e mocheng oa ho hlahisa chelete e ka bang limilione tse likete tse 500 selemong sena, e tla ba karolo ea boraro ea $ 1.6 bilione eo Yahoo e hakantseng kopo ea selemo sena.
"Le ha Yahoo e ntse e le kholoanyane, Facebook ke letlotlo la bohlokoa ho k'hamphani e sa tsoa thehoa ka 2005," ho boletse Friedland.
Basebelisi ba litaba tsa sechaba ba atisa ho qeta nako e ngata ba le liwebsaeteng, e leng se fanang ka sethala se khahlehang bakeng sa baphatlalatsi ho ntšetsa pele lebitso la bona. Mosebelisi ea tloaelehileng oa Facebook o etela sebaka sena habeli ka letsatsi, a qeta nako e lekanang le lihora tse ka bang tharo ka khoeli setšeng, ho latela comScore.
Mosebelisi ea tloaelehileng oa Twitter o etela sebaka sena makhetlo a 1.4 ka letsatsi mme o qeta metsotso e 18 ka khoeli, le hoja basebelisi ba bangata ba Twitter ba ka fumana tšebeletso ka melaetsa ea selefouno le libaka tsa batho ba bang.
Facebook le Twitter le tsona li ka etsa chelete ka likarolo le lits'ebeletso. Facebook e se e hlahisitse seo ho thoeng ke likoloto tseo basebelisi ba li lefang bakeng sa ho reka lintho tse fumanehang ka lebenkeleng la eona, 'me k'hamphani e ntse e leka mefuta e meng ea lihlahisoa tsa tefo.
Bahlahlobisisi ba bang ba lumela hore Facebook e ka qetella e thehile mokhoa oa ho lefa o lumellang basebelisi ho reka lits'ebetso tsa marang-rang ho tsoa ho baetsi ba software, mme ba natefeloe ke ho fokotsa chelete eo.
Mofuta ona oa khoebo o ntse o le hole, empa lik'hamphani tsa litaba tsa sechaba li ntse li le nyane.
