NgoMeyi, ekuphakameni kwesityholo sabucala seCambridge Analytica kaFacebook, inkampani yenza isibhengezo kwangexesha: Abasebenzisi bakaFacebook kungekudala baza kukwazi ukucima imbali yokukhangela eqhagamshelwe kwiprofayile yabo kaFacebook, okuthetha ukuba inkampani ayisayi kuphinda inxulumanise abasebenzisi neeapps. kunye neewebhusayithi abazindwendwele ngaphandle kwenethiwekhi yoluntu.

Imveliso, ebizwa ngokuba "Imbali ecacileyo," ifumene ingqalelo enkulu. Akunjalo kuphela idatha yokukhangela ibalulekile - i-Facebook iyisebenzisela ukujolisa abantu abasebenzisa iintengiso - kodwa i-CEO uMark Zuckerberg ubhengeze eyakhe "imbali ecacileyo" ngexesha leNkomfa ye-Web Developer ye-Facebook. Imbali ecacileyo lisebe lomnquma elenzelwe ukubonisa ukuba uFacebook uthatha ubumfihlo kangakanani na.

UZuckerberg wabhala kwenye yezithuba : "Lo ngumzekelo wohlobo lolawulo esicinga ukuba kufuneka ube nalo." "Yinto amagqwetha abucala ayicelayo - kwaye siza kusebenza nawo ukuqinisekisa ukuba sisempilweni."

Njengoko kuvela, ukucima imbali yebrawuza yakho bekunzima kakhulu ukuyenza xa kuthelekiswa ne-Facebook elindelweyo. Sele kudlule iinyanga ezisixhenxe emva kokubhengezwa kukaZuckerberg, kwaye i-Facebook ayizange inike umhla ocacileyo ukususela ngoko.

Igosa eliyintloko labucala likaFacebook u-Erin Egan uthe ngelo xesha kuya kuthatha "iinyanga ezimbalwa" ukwakha. Ngoku uxelela uFacebook Recode Ayizukulungela ezinye iinyanga ezininzi.

Ukulibaziseka kwemveliso akuqhelekanga kwihlabathi letekhnoloji, kodwa iMbali ecacileyo yabhengezwa ukubonisa ukuba i-Facebook ibuthatha kangakanani ubumfihlo babo. Ngoku inokuba ngunyaka opheleleyo phakathi kwesi sibhengezo kunye novavanyo lwemveliso.

"Kuthathe ixesha elide kunokuba besicinga ekuqaleni," uDavid Basser, intloko yeqela elitsha lemveliso yabucala kuFacebook, utshilo kudliwanondlebe lwakutsha nje. Recode . "Silijongele phantsi ixesha eliza kuthatha." U-Bassir uthe i-Facebook "iya kuhambisa imveliso yokuvavanya ngentwasahlobo ka-2019."

I-Baser ichonge ukulibaziseka kwimingeni emibini yobugcisa, zombini ezo zinxulumene nendlela i-Facebook egcina ngayo idatha yomsebenzisi kwiiseva zayo.

1. Idatha ye-Facebook ayisoloko igcinwe ngendlela efanayo eqokelelwe ngayo. Xa i-Facebook iqokelela idatha yokukhangela iwebhu, umzekelo, isethi yedatha iquka iindawo ezininzi, ezifana nolwazi lwakho oluchongayo, iwebhusayithi oyindwendwele kunye nesitampu sexesha xa idatha iqokelelwe.

Ngamanye amaxesha le datha iyahlukana kwaye igcinwe kwiindawo ezahlukeneyo zenkqubo ye-Facebook. Ukubafumana bonke ukuze bakhululwe, ngakumbi emva kokuhlukana kwabo, kube ngumngeni, utshilo uBassir.

2. I-Facebook okwangoku igcina idatha yokubrawuza ngomhla kunye nexesha, hayi ukuba ingowuphi umsebenzisi. Oku kuthetha ukuba akukho ndlela ilula ngaphakathi kwenkqubo ye-Facebook yokubona yonke idatha yokukhangela ehambelana nomsebenzisi ngamnye. I-Facebook kwafuneka yakhe inkqubo entsha egcina idatha yokukhangela ehlelwe kwinqanaba lomsebenzisi. “Bekungekho lula, eneneni, ukuba siyakha,” utshilo uBasser. Nangona kunjalo, yinto ebalulekileyo, kuba ukuze abasebenzisi bafikelele kwaye bacime le datha, kufuneka bakwazi ukuyifumana.

I-Facebook iqokelela amanani amakhulu edatha yomsebenzisi, kwaye igxekwe iminyaka ngenxa yokungacaci ngokwaneleyo malunga nokuba iqokelela ntoni kwaye kutheni. Oku kugxekwa kwafika entloko kwi-2018, xa abasebenzisi kunye nabalawuli baqala ukubuza ngokunzulu kwiindlela zedatha yenkampani, kwaye i-CEO uMark Zuckerberg wabizelwa eWashington ukuba ayichaze yonke into kwiCongress.

I-Facebook iye yabanga ngokuphindaphindiweyo ukuba idatha kunye nobumfihlo bomsebenzisi yinto ephambili. Kungenxa yoko le nto iQela likaPasir likhona. Iqela, elijolise ngokukodwa kwiimveliso zabucala, lenziwe ngoMeyi ngexesha lohlengahlengiso lwenkampani ngokubanzi.

Kodwa izinto azikhange zihambe kakuhle kuFacebook ukusukela ngoko. Inkampani ibhengeze ukophulwa okukhulu kwezokhuseleko ngoSeptemba, kunye nenani leempazamo zesoftware eneziphumo zabucala, kubandakanya nolwesiHlanu oluveze iifoto zabucala zabasebenzisi kubaphuhlisi beapp. Kuthathe uFacebook ngaphezulu kweeveki ezintathu ukubhengeza esidlangalaleni ukophulwa emva kokulumkisa abasemagunyeni. Akunjalo, uBaser uthi enye yeqela lakhe elijolise kuyo iza ngokukhawuleza, indlela ecacileyo yokulumkisa abasebenzisi ngeziganeko zabucala.

Ukutolika "imbali ecacileyo" kubasebenzisi mhlawumbi ngumngeni wayo. Kukho isizathu sokuba ingabizwa ngokuba yiMbali ecacileyo: "Imbali ecacileyo": Ukusebenzisa inqaku kuya kwahlula idatha yokukhangela eqokelelwa yi-Facebook kwiakhawunti yakho ethile, kodwa ayiyi kucinywa ngokupheleleyo kwiiseva ze-Facebook, utshilo u-Baser. Endaweni yoko, "iyamkelwa," okuthetha ukuba igcinwe nguFacebook, kodwa ayisadibani nomsebenzisi oyenzileyo.

Kutheni i-Facebook ingayeki nje ukuqokelela yonke imbali yakho yokukhangela? Ewe, iyakwazi, kodwa inxalenye enkulu yomsebenzi we-Facebook ixhomekeke ekuqokeleleni olu hlobo lwedatha yokukhangela, kwaye ngoko inokuphazamisa ingeniso enkulu. I-Facebook yinkampani yentengiso, kwaye oko kuthetha ukuba kufuneka yazi ukuba zeziphi iisayithi abasebenzisi abazityelelayo ukuze bakwazi ukulayisha abakhangisi ngokufanelekileyo, utshilo uBashir. UFacebook unokuhlawulisa umthengisi ngalo lonke ixesha endwendwela iwebhusayithi yaloo mthengisi, umzekelo.

“Ngenene asinakuyeka ukuqokelelwa kwedatha,” utshilo uBasser. "Kodwa into esinokuyenza kukususa isichongi esiya kusazisa ukuba ngubani."

Oku kuthetha ukuba kucinywe oovimba kufuneke u Kuthetha ukuba awuzukubona ezo ntengiso ngamanye amaxesha ziyoyikisayo kuFacebook malunga neemveliso oziphendle kwezinye iisayithi. Ayiyi kuthetha ukuba uFacebook uyekile ukukubona ngelixa ukhangela iwebhu.

Jonga umthombo weendaba apha