Funda iintsomi ezintlanu malunga Apple

 

Nasemva kokunyuka kukaGoogle kunye noFacebook, iApple ihlala iyeyona nkampani yetekhnoloji ebukelwe kakhulu kubo bonke. Ukusukela kumdlalo wesibini we-Apple ngo-1977 kunye ne-iPhone - igajethi echazayo yenkulungwane yama-XNUMX, eyathwala i-Apple yaya kwindawo ephezulu enenzuzo - abathandabuzayo kunye nabalandeli abathembekileyo balandele inyathelo ngalinye. Akufanele kuthuse nabani na, ke, ukuba i-Apple ibisoloko ivelisa umthamo ophezulu ngokungaqhelekanga wokungaqondani ozenza njengolwazi loluntu.

Intsomi #1: I-Apple yeyona nkampani ixabisekileyo kwimbali. 
I-Apple iphumelele isiganeko esiyimbali xa ifikelele kwi-1 yezigidigidi zeedola (elingana ne-Rs 47 lakh crore) ngo-Agasti. Kwabaninzi ababukeleyo, yayenza yaba “yeyona nkampani ixabisekileyo eyakhe yakha yabakho.

Kodwa umnyhadala we-Apple wawusisigqibo semalike yentengiso kwimarike yemasheya yase-US. Kwiminyaka eyi-11 eyadlulayo, i-PetroChina - inkampani ye-oyile yelizwe kunye negesi yaseTshayina - yabetha i-1.2 yeebhiliyoni zeedola ngosuku lwayo lokuvula kwi-Shanghai Stock Exchange. (Kamva iye yanda koko iBloomberg News yakubiza ngokuba “kokona kwehla kwesitokhwe kukhulu kwimbali yehlabathi.”) Enye inkampani ye-oyile karhulumente, iSaudi Aramco (eceba ukuya kuluntu ngaphambi kwe-2021 ngexabiso elifikelela kwi-2 yeetriliyoni zeedola), inyuke ukusuka kwi-1 yeebhiliyoni zeedola ukuya kwi-1.5 yeebhiliyoni zeedola namhlanje, ngokutsho koqikelelo lwabahlalutyi abaninzi.

Kuyo nayiphi na imeko, iitriliyoni zeedola aziyiyo le nto ibikade iyiyo. Ukulungelelanisa ukunyuka kwamaxabiso, njengoko i-Motley Fool's Alix Blanches isitsho, ii-conglomerates zokuthutha iinkulungwane zenza i-Apple ibonakale ithe tye ngokupheleleyo. Ixabiso leNkampani yaseDutch East India linyuke ngaphezu kwe-7 yeebhiliyoni zeedola kwiidola zanamhlanje ngexesha le-"Tulip Mania" ye-bubble ye-XNUMXth century.

Intsomi #2: I-Apple ayizuzi nto kulwazi lwabasebenzisi bayo. 
I-CEO ye-Apple u-Tim Cook uthanda ukusikhumbuza ukuba inkampani ayifani nezinye izigebenga - cinga iGoogle kunye ne-Facebook - kuba ishishini layo eliphambili lithengisa izixhobo, kungekhona ukubhobhoza abathengi ngeentengiso ezijoliswe kuyo ngokusekelwe kwingcaciso eqokelelayo malunga nabo. "Singenza itoni yemali ukuba sitshintshe imali yethu kumthengi - ukuba umthengi wethu ebeyimveliso yethu," uxelele uKara Swisher kaCody Swisher kunye noChris Hayes weMSNBC kudliwanondlebe lukaMatshi. "Sikhethe ukungayenzi loo nto." Njengoko uStephen Milunovich, umhlalutyi kwi-UBS, wathi, "Izixhobo zokwenza imali zineengenelo zazo ekudaleni ukuthembana."

Kuyinyani ukuba i-Apple yalile ukubonisa iintengiso kwaye ayibangeli abasebenzisi beemveliso zayo; Ide yenze kube nzima nakwezinye iinkampani ukwenza njalo (iSafari yayiyeyokuqala ukuvala iikuki zomntu wesithathu ngokungagqibekanga). Kodwa ingxelo yamva nje yeGoldman Sachs iqikelela ukuba uGoogle uya kuhlawula i-Apple yeebhiliyoni ezili-12 zeedola (malunga ne-88 yeebhiliyoni zeerandi) kunyaka olandelayo ukuze ihlale iyinjini yokukhangela engagqibekanga kwii-iPhones, ii-iPads kunye neeMacs. Masicace: Ekuphela kwesizathu sokuba uGoogle afune ukukhupha ngaphezulu naphi na kolu luhlu kukuba ukujolisa kubalandeli be-Apple ngeentengiso kunenzuzo kakhulu. I-Apple yenza imali eninzi ngokulandela iziphumo zokukhangela abathengi bayo; Iqeshe kuphela ilungelo lokukhangela abasebenzisi kwiqela lesithathu.

Intsomi #3: I-Apple iyila iimveliso zayo ukuba zingasebenzi ngokukhawuleza. 
Ukusukela oko i-Apple yabhengeza ifowuni yayo yokuqala ngo-2007, abagxeki batyhola inkampani ngokunciphisa ngabom ubomi bee-smartphones, kungcono ukusikhulula ekuthengeni iimveliso ezintsha kwishedyuli eqhelekileyo. Le mveliso "sisiqwengana sokuphelelwa lixesha okucwangcisiweyo," umvelisi weTechCrunch uSeth Porgs uthi kwimbonakalo yakhe yokuqala kwifowuni. NgoDisemba ophelileyo, xa i-Apple yavuma ukuba i-iOS isebenze ukucothisa ii-iPhones ezindala, abagxeki bacinga ukuba bakhubekile kumpu wongenelelo ocwangcisiweyo. "Ukucotha kwezixhobo ezidala kubonakala kuyinjongo ngabom yokukhuthaza abathengi be-Apple ukuba bathenge imodeli entsha," ibhengeze iqela labathengi baseFransi elikhalazelela kuphando lukarhulumente.

Yonke into elahlekileyo kwimpikiswano yayiyingcaciso ye-Apple eqondakalayo (kwaye ichanekile): “yayiminxeka” ezo ions kuba iibhetri zazo ezindala zazidla ngokubangela ukuvalwa ngequbuliso-kwaye le glitch, ingakhange ijongwe, isenokuba ibingacaphukisi nje kuphela kodwa ikwakhokele. abathengi batshintshe iifowuni zabo phambi kwexesha. Inkampani iphendule kumsindo wabathengi ngokunikezela ngokutshintshwa kwebhetri ethotyiweyo kwaye yongeza inketho kwi-iOS ukucima into yokujonga impilo yebhetri ebisele iqalile ukucotha - amanyathelo ebenokuthi, ukuba i-Apple ithathe indawo kwasekuqaleni, inokuthi iyivumele ukuba ithintele impikiswano. .

Ngaphezu koko, umhlalutyi uHorace Didio wase-Asymco uqikelela ukuba abantu bagcina izixhobo zabo ze-Apple (ii-iPhones, ii-iPads, iiMacs, ii-iPod Touches kunye ne-Apple Watches) ixesha elide, becinga ukuba ingakanani itekhnoloji yekhompyutha eye yavela ngokubanzi: iminyaka emine kunye neenyanga ezintathu umndilili. Kukho ubungqina bokuba inkampani yenza umzamo wokholo wokuqinisekisa ukuba abasebenzisi bayaqhubeka befumana ixabiso elihle ekuthengeni kwabo. I-iOS 12, inkqubo yokusebenza yeselula yamva nje, isetelwe ukucudisa ukusebenza okuphezulu kwizixhobo ezindala, ukwandisa ubomi obuluncedo bee-iPhones ezineminyaka emihlanu ubudala.

Intsomi #4: Ukuphazamiseka Ngaphantsi kweSteve Jobs, iApple ngoku idlala ngokukhuselekileyo. 
Intlawulo ephindaphindiweyo kukuba inkampani "ilahlekelwe yi-mojo" phantsi kwe-Cook, njengoko umbhali we-NPR eyibeka kwi-2017, kuba ayisekho ukuguqula amacandelo onke. “Le ayiseyiyo iApple. "Kubonakala ngathi yonke iminyaka embalwa inyakamisa ihlabathi labathengi be-elektroniki ngemveliso entsha kangangokuba itshintshe amashishini abo ngonaphakade," utshilo umbhali we-ABC News ngo-2013, ephendula kwi-iPhone 5S. $8Kwaye 5 c.

Kodwa le mbali yonyulo ineengxaki ezithile. Okokuqala, izikhewu phakathi kwezinto ezintsha ze-Apple phantsi kweMisebenzi zazingaphezulu kweenkumbulo zabantu: Umzekelo, phantse iminyaka emithandathu yadlula phakathi kwe-iPod kunye ne-iPhone. (Cook wayengekho CEO ixesha elide.) Okwesibini, Imisebenzi ingakumbi yayidla ngokugxekwa ngokwenza uphuculo ukuba unimpressive kwaye ngokwandayo. "Ukunikezelwa komsebenzi ngo-Agasti ka-2006 kuvelise "ukuzamla emva kwenye," watsho umbhali we-Wired, engonelisekanga yiMac entsha kunye nenkqubo entsha yokusebenza "eyayimalunga ne-tweaks kunemisebenzi emikhulu emitsha."

Enyanisweni, izakhono zophuhliso lwemveliso yeMisebenzi ziye zahlala zinxulumene nendaleko njengenguquko. Ewe, i-iPhone ka-2007 yayiyimpumelelo. Kodwa iVenkile yeApp, evule amandla ayo amaninzi, ayikafiki emva konyaka. Kwathatha unyaka emva koko ukuba ikhamera yefowuni ifumane iimpawu ezifana ne-autofocus kunye nokukwazi ukudubula ividiyo Namhlanje i-Apple - ngokuqhubekayo iphucula i-Apple Watch ye-2015, umzekelo - ilandela isicwangciso esifanayo.

Intsomi #5: IiMacs azinabungozi kwiintsholongwane kunye nezinye i-malware. 
Ngo-2006, u-Apple wabonisa iMac kumabonwakude kunye nentengiso apho i-comedian kunye nombhali uJohn Hodgman wazazisa njengekhompyutha, wathimla ngokungalawulekiyo emva koko wayilahla-ukubonisa ukuba kukho "i-114 yeentsholongwane ezaziwayo." Kwiikhompyutha zomntu. Umdlali weqonga uJustin Long, obonisa uMac, wayengekho phantsi kwayo nayiphi na into. "Kukho, kulwazi lwethu, akukho Mac OS

Kuyinyani ukuba iiMacs zincinci i-malware esimahla kunezabo Windows. Kodwa ngokuyinxenye kungenxa yokuba i-Apple ithumela kuphela iipesenti ezisi-7 zeekhompyuter zehlabathi, iyenza ibe yinto ekujoliswe kuyo ecaphukisa abantu ababi. Nangona kunjalo, inkampani ye-malware iMalwarebytes ibike ukonyuka kweepesenti ezingama-270 kwiintsholongwane ezithile zeMac ukusuka ngo-2016 ukuya ku-2017.

Ukufakela iintsholongwane ngoyaba ezona zoyikiso zikhulu zale mihla. Uhlaselo lobunjineli bezentlalo-elizama ukukuqhatha ukuba wenze iimpazamo ezinjengokunikezela ngeenkcukacha zekhadi letyala, amagama ayimfihlo okanye iimfihlo zenkampani - ziyanda. Ukuba neApple akuniki khuseleko. Olunye uhlaselo alufuni ukufikelela kwikhompyuter yakho konke konke: Malunga ne-150 yezigidi zabathengi baseMelika babenolwazi lobuqu, kubandakanywa amanani oKhuseleko lweNtlalo, avuzwe kukwaphulwa kwe-Equifax kunyaka ophelileyo, okwenzekileyo xa iarhente yengxelo yetyala isilela ukupakisha iiseva zayo. Xa kufikwa kukhuseleko, siya ngokuya sikwiphenyane elivuzayo elinye – iMac kunye nabasebenzisi beWindows ngokufanayo

Imvelaphi