I-Facebook ne-Twitter ekuphishekeleni imali

 

Imizamo yokwenza imali ngezinkonzo ze-inthanethi ezidumile isiba seqhulwini ezinkampanini ezimbili, njengoba isikhulu se-Facebook u-Mark Zuckerberg kanye nomsunguli we-Twitter u-Biz Bors Stone bebeke imizamo eminingana eNgqungqutheleni ye-Reuters Global Technology eNew York kuleli sonto.

Abahlaziyi nabatshalizimali, abafuna umphumela olandelayo ku-Google, banentshisekelo yokugxila ejubaneni i-Facebook ne-Twitter engeza ngayo abasebenzisi abasha.

Nakuba ukuduma kwezinkampani ezimbili zenkundla yezokuxhumana kungakahumusheki ohlotsheni lwethuluzi elenza imali i-Google Inc elithuthukiswe ngebhizinisi layo lokukhangisa ngosesho, abanye bathi i-Facebook ne-Twitter seziwumgogodla wolwazi oluku-inthanethi kangangokuthi zinenani elingokwemvelo. .

Zombili ziyizindlela ezintsha zokuxhumana. “Lapho usunendlela entsha yokuxhumana ... uzuzisa abantu ngokwanele ukuze kube nokubaluleka,” kusho uTim Draper, umqondisi ophethe wenkampani eyinhloko yebhizinisi iDraper Fisher Verfortson, ephawula ukuthi uyazisola ngokungatshali imali kuyo kokubili. isikhungo.

Ngo-Ephreli, i-Twitter yaheha izivakashi ezihlukile eziyizigidi eziyi-17 e-US, ikhuphuke kakhulu isuka ezigidini eziyi-9.3 ngenyanga edlule. I-Facebook ikhule yaba abasebenzisi abasebenzayo abayizigidi ezingama-200 ngo-Ephreli, ngaphansi konyaka ifinyelele abasebenzisi abayizigidi eziyi-100.

Ukuhlukahluka kwamasu

UZuckerberg ubona i-Facebook njengesu eliyinhloko lokuhambisa imali, ephawula ukuthi inkampani ingase ekugcineni inikeze izikhangiso hhayi kuwebhusayithi yayo kuphela, kodwa kwamanye amasayithi asebenzisana ne-Facebook.

U-Stone uthe i-Twitter ayinaso isithakazelo sokwenza imali ngezikhangiso kunokuhlinzeka ngezici ze-premium zabasebenzisi bezentengiselwano ku-Twitter.

Amasu ahlukene agcizelela ubusha bezinkundla zokuxhumana kanye nokuntuleka kwemodeli yebhizinisi eqinile.

Ukukhangisa cishe kuyindlela esheshayo yezinsizakalo zezenhlalakahle zokwenza imali ngesikhathi esifushane, kusho uSteve Weinstein, umhlaziyi wePacific Crest Securities, kodwa imodeli yokukhangisa esekelwe ngokugcwele ayisebenzisi ngokugcwele amathuba ebhizinisi anikezwa yimithombo yezokuxhumana.

"Inani lemininingwane yesikhathi sangempela ekhiqizwa yi-Twitter alinakuqhathaniswa," esho. Ukuthola indlela engcono yokuhlunga lolo lwazi kunamandla amakhulu okuhweba, esho.

Ngenxa yokuthi inani lezinkundla zokuxhumana liya liba ngcono njengoba likhula, u-Weinstein uthe okubalulekile manje ukuthi i-Facebook ne-Twitter bakhulise amanethiwekhi abo futhi baqaphele noma yimiphi imizamo yokwenza imali engase iphazamise lokho kukhula.

"Into yokugcina ofuna ukuyenza ukuncibilikisa ukugijima futhi ubulale ihansi legolide," kusho uWeinstein.

Izici ezingeziwe

Abanye abahlaziyi bayangabaza ukuthi izikhangiso zizozuza ngendlela ecacile ezinkundleni zokuxhumana, bephikisana ngokuthi izinkampani ziyanqikaza ukubeka imikhiqizo yazo eceleni kokuqukethwe okukhiqizwe umsebenzisi okungalindelekile, okungenzeka kube namandla.

Bathi isivumelwano sokukhangisa sosesho phakathi kwe-Google nenkundla yezokuxhumana i-MySpace asizange sifinyelele obekulindelekile.

Kodwa abahlaziyi uJim Cornell noJim Friedland bacabanga ukuthi maningi amathuba okwenza imali ezinkundleni zokuxhumana.

"Ngenxa yokuthi kunezinyathelo ezinkulu ezingalungile esikhaleni, kunombono oyiphutha wokuthi izinkundla zokuxhumana azikwazi ukwenza imali," kusho uFriedland.

Uveze imibiko yabezindaba ethi uFacebook usethubeni lokuzuza imali elinganiselwa ku-$500 million kulo nyaka, okuzoba cishe ingxenye yesithathu yamaRandi ayizigidi eziyizinkulungwane eziyi-1.6 i-Yahoo elinganisela ngayo esicelweni salo nyaka.

“Nakuba i-Yahoo isenkulu, i-Facebook iyimpahla ebalulekile enkampanini esanda kusungulwa ngo-2005,” kusho uFriedland.

Abasebenzisi bezinkundla zokuxhumana bavame ukuchitha isikhathi esiningi kumasayithi, okunikeza inkundla ekhangayo yabakhangisi ukukhangisa umkhiqizo wabo. Umsebenzisi ojwayelekile we-Facebook uvakashela isiza kabili ngosuku, echitha imali elingana namahora amathathu ngenyanga esizeni, ngokusho kwe-comScore.

Umsebenzisi ojwayelekile we-Twitter uvakashela isayithi izikhathi ezingu-1.4 ngosuku futhi uchitha imizuzu engu-18 ngenyanga, nakuba abasebenzisi abaningi be-Twitter bengakwazi ukufinyelela insiza ngokusebenzisa imiyalezo yeselula kanye nezingosi zezinkampani zangaphandle.

I-Facebook ne-Twitter nazo zingenza imali ngezici namasevisi. I-Facebook isivele yethule lokho okubizwa ngamakhredithi abasebenzisi abakhokhayo ngokuthenga izinto ezibonakalayo esitolo sayo, futhi inkampani izama ezinye izinhlobo zemikhiqizo yokukhokha.

Abanye abahlaziyi bakholelwa ukuthi i-Facebook ingagcina idale uhlelo lokukhokha oluvumela abasebenzisi ukuthi bathenge izinhlelo zokusebenza ku-inthanethi kubathuthukisi bezinhlelo zesoftware, futhi bajabulele ukuncishiswa kuleyo mali.

Lolu hlobo lwebhizinisi lungase lusekude, kodwa izinkampani zezokuxhumana zisencane.